Apply on Employer Site

AlphaSense · 5 hours ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $124K/yr

5+ years exp

AlphaSense is a market intelligence platform that helps leading institutional investors, corporations, and consultancies make better decisions. We are looking for a highly motivated and detail-oriented Lifecycle Marketing Manager to enhance customer activation, adoption, and retention through lifecycle marketing strategies.

AnalyticsArtificial Intelligence (AI)Machine LearningMarket ResearchSaaSSearch Engine

Comp. & Benefits

Responsibilities

Manage special nurtures like Trial conversion nurtures and programs like our MBA student trial and Enterprise Journey Programs

Curate and distribute customer-facing newsletters

Coordinate with stage owners to incorporate key messaging in lifecycle campaigns and programs to engage customers across lifecycle stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs

Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals

Copywrite customer-centric post-sale communications inclusive of triggered emails, web personalization, and other multi-channel tactics

Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates

Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey

Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement

Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices

Qualification

Lifecycle journey mappingMarketing automation strategiesData analytics skillsMarketing automation platformsStakeholder managementData workflowsWriting skillsProject management skillsCollaboration skills

Required

Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry

Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams

Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability

Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst)

Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions

Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on-strategy

Excellent project management skills

Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams

Passion for results, measurement, and optimization to continuously drive ROI

Collaborative team player, willing to go the extra mile to help other team members excel

Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset

Technologist with a strong understanding of data workflows and marketing tech stacks

Preferred

Familiarity with Tableau is preferred

Benefits

Equity

A generous benefits program

Company

AlphaSense

Glassdoor3.9

AlphaSense is a platform harnessing AI to deliver insights, helping professionals make informed, impactful decisions. It is a sub-organization of AlphaSense.

Founded in 2008

New York, New York, USA

1001-5000 employees