Archetype · 1 day ago
Social Strategist
New York, United States
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $124K/yr
4+ years expArchetype is a global agency with over 40 years of experience, seeking a Social Strategist to join their marketing team. The role involves developing and executing social media strategies for influential technology brands, collaborating with cross-functional teams to create impactful campaigns and content.
AdvertisingBrand MarketingContent MarketingDigital MarketingMarketingPublic RelationsSocial Media Marketing
Responsibilities
Develop and lead social media strategies across owned, earned, and paid channels, tailored to client goals, audience behaviors, and platform nuances
Plan and manage always-on social calendars, integrating brand campaigns, cultural moments, and real-time opportunities
Concept and develop social first creative ideas, from short-form video and carousels to interactive polls and influencer activations
Stay ahead of platform trends and emerging formats, translating them into actionable client recommendations
Analyze and optimize campaigns by tracking KPIs, monitoring engagement, and providing actionable insights to continuously improve performance
Partner with cross-functional teams (design, insights PR) to ensure social content works seamlessly across campaigns
Champion the use of AI tools and emerging tech to enhance ideation, production, and community engagement efficiency
Engage in community management strategy by overseeing tone, voice, and engagement approaches that build relationships and loyalty
Advise clients on platform best practices and audience engagement strategies that align with business objectives
Build deep expertise in client industries, audiences, and competitors to inform content and engagement tactics
Lead brainstorms and creative workshops, inspiring teams to think bigger and bolder in the social space
Qualification
Required
4–6+ years of relevant experience in social media strategy, digital marketing, or integrated communications, ideally in enterprise technology
Prior agency and/or in-house experience (especially in PR, digital marketing, or content-led firms) required
Proven track record developing multi-platform social campaigns and content strategies that drive measurable results
Deep understanding of major platforms (LinkedIn, X, Instagram, TikTok, YouTube) and their algorithms, features, and audience behaviors
Familiarity with influencer partnerships and creator marketing strategies
Strong analytical skills with experience in social listening and analytics tools (e.g., Sprout Social, Brandwatch, native platform analytics)
Experience mentoring junior team members or managing freelancers
Exceptional writing, editing, and storytelling skills; can distill complex topics into clear, compelling narratives
Experience working with and writing for C-level executives and senior stakeholders
Strong client-facing presence—you're confident in leading strategy discussions and presenting content recommendations
Proficiency with AI, content creation tools, and emerging digital technologies
Ability to work independently and drive content forward, while collaborating closely with teams across functions
Comfortable managing multiple workstreams simultaneously with attention to detail and deadlines
A passion for bold ideas, strong narratives, and helping clients do their most meaningful work
Benefits
401k with match
Generous employer contributions toward insurance premiums
Paid mental health benefits
Unlimited paid time off (minimum of 4 weeks strongly encouraged)
Paid sabbatical after every 6 years of continuous employment
11 paid holidays plus a paid end-of-year office closure
Paid short-term disability and extensive parental leave benefits
Archetype Academy, mentorship, and other programs to support career development
A transparent, collaborative, and inclusive working culture
Company
Archetype
Archetype partners with category creators and industry leaders to build brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
H
Helena Maus
Founder & CEO
Leon Spencer
Chief Storyteller
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