World · 2 weeks ago
Marketing Manager, US
San Francisco, CA
Full-time
Onsite
Senior Level
$175K/yr - $200K/yr
7+ years expWorld is building a real human network designed to accelerate people in the age of AI. The Marketing Manager, US is responsible for developing and executing a regional marketing strategy to increase brand awareness and drive app downloads, working closely with various cross-functional teams to ensure a cohesive approach to marketing efforts.
BlockchainCryptocurrencyFinanceFinTechInternetPrivacy
No H1B
U.S. Citizen Only
Responsibilities
Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans
Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager
Project manage with a close attention to detail and obsession with execution
Measure and report your successes and learnings with marketing and finance stakeholders
Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups
Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships
Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies
Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard
Qualification
Required
7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization
You have a strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed
You are adaptable, resilient and ready to work with high agency, learn new things and innovate – you take extreme ownership to get things done with high impact
Your interdisciplinary skillset enables you to get things done faster
You navigate through complexity and ambiguity to achieve results - you don't need a blueprint and create your own roadmap with input from trusted parties
You are a top-tier communicator and relationship builder – you pull together diverse individuals with different interests to drive outcomes
You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)
You possess a strong understanding of local culture, communities and the best ways to reach them
You are fully fluent in English and have US work authorization
You are ready and excited to collaborate in-office 5 days/week
You love to travel, ready to be on the road across the US up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations
Preferred
Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design
Benefits
Unlimited PTO
Monthly Phone Reimbursement or a company device
Daily in-office catered meals (breakfast, lunch, dinner)
Top-tier medical, dental, vision insurance
401k + employer match program
Life insurance
Flexible time off
Commuter benefits
Professional development stipend
Company
World
World connects users through a privacy-focused network with secure digital asset management.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$135M2025-05-21Undisclosed· $135M
Recent News
2026-01-22
2026-01-19
Company data provided by crunchbase