BGB Group · 1 day ago
VP, Engagement Strategy
NYC Metro Area
Full-time
Hybrid
Director/Executive
$185K/yr - $220K/yr
10+ years expBGB Group is a healthcare communications agency that offers a wide range of services including pharmaceutical advertising and consulting services. The VP, Engagement Strategy will be responsible for developing and implementing comprehensive customer experience strategies to drive business growth and customer loyalty for clients.
AdvertisingConsultingMarketing
Responsibilities
Strategic Leadership: Develop and execute comprehensive CX strategies that align with our clients’ business goals and objectives, leveraging deep industry insights and competitive analysis
Customer Journey Mapping: Design and segment detailed customer journey maps that identify critical touchpoints and opportunities for engagement and improvement
Service Blueprinting: Create service blueprints that outline the operational processes and interactions required to deliver exceptional customer experiences
Strategic Frameworks: Develop strategic frameworks that guide the creation and implementation of effective CX initiatives
Touchpoint Optimization: Identify and optimize key customer touchpoints to enhance the overall customer experience and satisfaction
Tactical Planning: Lead the tactical planning of CX initiatives, ensuring alignment with broader marketing and business strategies
Measurement Planning: Establish CX metrics and KPIs – in collaboration with Performance Analytics – to measure the effectiveness of CX strategies and initiatives, facilitating continuous improvement
Feedback Loop Planning: Implement systems and processes for collecting, analyzing, and acting on customer feedback in real-time
Insights Mining: Utilize data analytics and customer feedback to generate actionable insights that drive strategic decisions
Ecosystem Mapping: Develop comprehensive ecosystem maps that illustrate the interconnectedness of various customer touchpoints and channels
Competitive Assessments: Conduct thorough competitive assessments to benchmark CX practices and identify areas for differentiation
Point of View Documentation (POVs): Articulate and disseminate POVs on emerging CX trends, technologies, and best practices
Workshop Facilitation: Lead cross-functional workshops to foster a customer-centric culture and brainstorm innovative CX solutions
Media Planning and Strategy: A working knowledge of media planning-aligning with campaign goals through targeted audience analysis, strategic media channel selection, budget management, cross-channel messaging integration, and performance analysis to maximize ROI, with adjustments informed by trends and competitive insights
Evangelism and Growth Mindset: Act as a vocal advocate for the importance of CX and engagement, demonstrating a growth mindset and inspiring others to adopt customer-centric approaches
Qualification
Required
Bachelor's degree or equivalent experience in Marketing, Business, Communications, or related field
Minimum of 10 years' experience in customer experience, engagement strategy, strategic planning, or related roles within the pharmaceutical or healthcare industry
Proven track record of developing and implementing successful CX and engagement strategies, with specific examples of media campaigns that enhanced customer engagement in US and Global markets
Deep understanding of the customer journey, analytics, and the strategic use of media to improve customer engagement and driving measurable results
Exceptional leadership skills with the ability to drive change and inspire cross-functional teams
Excellent communication and stakeholder management skills, capable of working collaboratively across departments and with external partners
Familiarity with the regulatory environment and compliance requirements of the pharmaceutical industry
Experience with digital transformation, omnichannel delivery, and implementing on CRM systems
Agile and adaptable to evolving market trends and customer needs
During the interview process, applicants will be asked to share examples of their demonstrated subject matter expertise through outputs they've personally led such as: Segmented journey maps, touchpoint maps, strategic frameworks, service blueprints, touchpoint optimization, tactical planning, measurement planning, CX feedback loop planning, insights mining, ecosystem maps, competitive assessments, POVs, and workshop facilitation
Company
BGB Group
BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services.
501-1000 employees
H1B Sponsorship
BGB Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TPG
2021-10-14Private Equity
Leadership Team
T
Teresa Day
President
Recent News
GlobeNewswire
2026-01-07
American Citizens Abroad
2025-03-31
Company data provided by crunchbase