Jack Archer · 1 day ago
VP of Growth
New York, NY
Full-time
Onsite
Director/Executive
10+ years expJack Archer is redefining the future of menswear with performance-driven apparel. The VP of Growth will be responsible for driving sustainable, profitable growth across all channels while overseeing marketing, brand development, and customer acquisition strategies.
E-CommerceFashionLifestyleMen's
Responsibilities
Develop and own the comprehensive growth and marketing roadmap for all sales channels: ecommerce (DTC), retail, and wholesale
Build and optimize full-funnel acquisition, retention, and conversion strategies leveraging data and insights
Collaborate cross-functionally to align product launches, marketing campaigns, and operational planning with growth objectives
Oversee all aspects of marketing, including brand strategy, performance marketing, lifecycle marketing, creative and content
Drive excellence across paid media - search, social, programmatic, influencer, affiliate, and emerging channels
Build a cohesive brand experience across every touchpoint that reflects the Jack Archer ethos and deep customer understanding
Foster a culture of creative concepting, brand building, and disciplined testing and optimization
Partner closely with the CEO and finance team to model growth scenarios, CAC/LTV dynamics, and channel profitability
Maintain a disciplined approach to resource allocation, ensuring every marketing dollar drives measurable ROI
Develop KPIs, dashboards, and performance tracking mechanisms to guide decision-making and accountability
Champion the integration of technology and AI across all growth and marketing initiatives to increase speed, precision, and scalability
Evaluate and implement tools alongside the VP of AI that enhance targeting, attribution, creative testing, forecasting, and personalization ensuring Jack Archer stays ahead of the curve
Partner with data and engineering teams to build intelligent, automated systems for performance reporting, budget allocation, and creative iteration
Lead experimentation with AI-driven workflows across media buying, copy and asset generation, customer segmentation, and predictive analytics to drive both efficiency and creativity
Foster a culture of innovation and continuous improvement, encouraging the team to test emerging technologies, platforms, and automation frameworks that enhance marketing performance and customer experience
Ensure all technological adoption aligns with brand integrity, customer experience, and long-term scalability goals
Build, lead, and mentor a high-performing growth and marketing team
Instill a culture of ownership, creativity, and cross-functional collaboration
Champion the Jack Archer brand internally embedding customer empathy and storytelling in everything we do
Qualification
Required
10+ years of experience leading growth or marketing at a retail apparel or consumer brand, ideally scaling from early growth to mid-size business
Proven track record in multi-channel expansion deep experience in ecommerce, retail partnerships, and wholesale distribution
Experience launching and growing brands internationally
Exceptional financial acumen; comfortable working alongside the CEO on P&L strategy, forecasts, and capital allocation
Both strategic and scrappy you can define vision but also dive into details to ensure flawless execution
Strong creative sensibility and appreciation for brand storytelling and aesthetics
A true brand advocate who lives and breathes the Jack Archer world - curious, customer-obsessed, and relentless in pursuing innovation and excellence
Benefits
100% medical, dental, vision coverage, access to One Medical, Headspace, Spring Health
Flexible PTO with 12 holidays, competitive parental leave
Wellness stipend of $1,200 annually paid on a monthly basis
Fertility reimbursement of $20,000 lifetime benefit from Carrot Fertility
Breakfast, lunch, and dinner stipend every day of the week from Uber Eats
Company
Jack Archer
Jack Archer is a men's clothing brand wearing pants.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase