Wealthfront · 1 day ago
Senior Qualitative Researcher, Marketing & Growth
United States
Full-time
Remote
Mid, Senior Level
$123K/yr - $160K/yr
2+ years expWealthfront is on a mission to build a financial system that favors people, not institutions. They are seeking a Senior Qualitative Researcher to understand client motivations and provide insights that will help shape their marketing and growth strategies.
FinanceFinancial ServicesFinTechPersonal FinanceWealth Management
Responsibilities
Uncover ideal client experiences that signal a way forward as we evolve our brand positioning and expand our product and service offerings
Evaluate prospect and client facing experiences for the most effective language and visual design elements
Work closely with Marketing, Product Marketing, and Creative Designers to evaluate marketing materials and develop perspectives on product positioning
Collaborate with Lifecycle Marketing to deepen our relationship with existing clients through a better understanding of their needs at key moments in their financial lives
Be a strategic partner with cross-functional teammates from design, product, marketing, data science, and engineering to identify, plan, and execute research
Lead a mix of research types, including exploratory projects to inspire new concepts, as well as evaluative projects that refine design concepts
Learn about financial technology, investing, research, design, and so much more!
Qualification
Required
You have a graduate degree in the social sciences or design / design research, or an MBA with qualitative research experience
2-5 years of industry experience in qualitative research roles
You are experienced in partnering with skilled quantitative researchers, and adept at combining qualitative and quantitative evidence to persuade
You absolutely love working closely with design, marketing and product leads to design creative solutions to seemingly intractable problems
You are curious, a quick learner, and self-directed in pursuit of high quality outcomes
You're able to communicate effectively and in a compelling way
You have deep knowledge and plenty of practical experience with qualitative research methods
You're experienced in running end-to-end qualitative research projects that help define best practices, fill in the gaps in research knowledge, and drive initiatives forward
You can quickly design effective, appropriate research approaches within constraints
You have a collaborative mindset, with experience working across disciplines and with multiple stakeholders
Preferred
Qualitative research or lightweight survey skills
A background in emotive Marketing or Product led Growth
A desire to help develop excellence in user research, push the team into new territories, and empower the entire organization to understand their users better than ever before
A passion for financial technology, financial planning, and investing
Benefits
Medical
Vision
Dental
401K plan
Generous time off
Parental leave
Wellness reimbursements
Professional development
Employee investing discount
And more!
Company
Wealthfront
Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition.
201-500 employees
H1B Sponsorship
Wealthfront has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (15)
2023 (7)
2022 (12)
2021 (19)
2020 (23)
Funding
Current Stage
Public CompanyTotal Funding
$274.2MKey Investors
UBSTiger Global ManagementSpark Capital
2025-12-12IPO
2022-09-02Convertible Note· $69.7M
2018-01-04Series E· $75M
Leadership Team
David Fortunato
CEO
Dan Carroll
Founder & Chief Strategy Officer
Recent News
2026-01-06
Crunchbase News
2025-12-23
2025-12-19
Company data provided by crunchbase