Hart · 3 months ago
Search Engine Marketing Buyer
Columbus, OH
Full-time
Hybrid
Entry Level
1+ years expHart is a full-service, independent brand transformation agency that creates growth for middle-market companies. The Search Engine Marketing Buyer will manage multiple search campaigns, including building campaigns, monitoring paid media buys, and developing reports to drive performance improvements.
AdvertisingMarketing
Responsibilities
Own all aspects of paid search campaign management, including structure design, keyword development, ad copy creation, budget pacing, bidding strategies, optimization, and reporting
Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms
Monitor daily campaign performance, identify trends, and adjust bids and budgets to improve KPIs (CTR, CVR, CPA, ROAS)
Collaborate with Analytics and Account teams to define and align key performance indicators and campaign objectives
Conduct ongoing A/B testing of ad copy, landing pages, and bidding strategies to drive continuous performance improvement
Leverage Google Ads scripts, automated rules, and platform integrations to enhance optimization and reporting efficiency
Build, maintain, and enhance dashboards in tools such as Google Looker Studio (Data Studio) or Tableau to visualize search performance
Perform competitive and keyword research to identify growth opportunities and inform strategic planning
Work with Analytics and Tagging systems to ensure accurate tracking implementation, campaign tracking, and conversion measurement
Stay current with SEM trends, algorithm changes, beta opportunities, and platform updates within the Google Marketing Platform ecosystem
Document campaign setup and optimization processes according to Hart’s internal taxonomy and quality assurance standards
Support Hart’s SEO and emerging AEO (Answer Engine Optimization) practice by assisting with audits, tracking, and implementation
Perform basic technical SEO audits to identify crawlability, metadata, and indexing issues
Conduct keyword and topical research to identify content opportunities
Provide website content, metadata, and linking recommendations to improve visibility in both traditional and AI-driven search results
Help build and maintain SEO reports and compile monthly performance summaries for clients
Qualification
Required
Bachelor's Degree in Marketing, Business, Analytics, or related field
1–2 years of hands-on experience managing Google Ads and Microsoft Ads campaigns
Strong understanding of keyword strategy, match types, Quality Score, ad rank, and conversion optimization
Proficiency with Google Ads Editor, Google Analytics 4, Tag Manager, and Looker Studio
Advanced Excel skills; scripting (Google Ads Scripts) is a plus
Experience managing budgets and pacing within multi-account structures (MCC)
Analytical thinker with a passion for using data to drive decisions and performance improvements
Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative agency environment
Preferred
Google Ads and/or Microsoft Advertising certifications preferred
Benefits
Perks
401K
Health and dependent care
Health Savings Account option with employer match
Paid short-term and long-term disability coverage
Daily snacks, beverages, and full access to our on-site tavern and lounge
Generous amount of paid time off annually + paid holidays
Company
Hart
Hart is a marketing and advertising agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marc Paulenich
Chief Executive Officer
Susan Degens
Vice President of Media
Recent News
Hawaii Star Advertiser
2024-10-11
Hawaii Star Advertiser
2024-06-05
Business Journals
2024-05-04
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