Therabody · 2 months ago
Copywriter
Los Angeles, CA
Full-time
Onsite
Mid Level
3+ years expTherabody is dedicated to leading the tech wellness industry and is seeking a strategic Copywriter who can craft compelling narratives that resonate with consumers. The role involves collaborating with various teams to translate product innovations into effective messaging while maintaining brand integrity across multiple channels.
Health CareMedical DeviceTherapeutics
Responsibilities
Write across 360-degree campaigns and promotional moments, spanning paid media, social, email, SMS, retail, web, packaging and beyond
Lead creative copy from brief to final asset, ensuring messaging ladders up strategically across every funnel stage
Partner closely with designers and videographers on the creative team to concept integrated work where copy and visuals work together
Leverage AI-powered tools (e.g., for ideation, drafting, optimization, or translation) to enhance creative efficiency and scale content while maintaining brand voice and originality
Work closely with Product, Education, Legal, Science and Growth teams to translate product innovation into compelling consumer stories and messaging documents
Navigate regulatory review for medical-grade products while maintaining brand voice and creative integrity
Present work confidently and defend strategic choices with clarity
Own Therabody's brand voice as the subject matter expert, speaking up in meetings to ensure all creative work honors our guidelines
Evangelize voice and tone principles across the organization, educating cross-functional partners on how we sound and why it matters
Craft messaging that differentiates Therabody in an increasingly crowded wellness space
Balance sales-driving urgency with the long-term brand building that sets us apart
Act as the final gut check before work goes out the door, protecting brand integrity at every touchpoint
Bring a strategic POV to creative briefs, offering solutions beyond what's asked
Stay ahead of wellness trends, consumer behavior shifts and cultural moments that create opportunities
Use performance data to inform creative decisions and optimize messaging
Identify and experiment with emerging AI and automation tools that can support creative development, personalization, and testing
Qualification
Required
3+ years copywriting experience at an agency or in-house creative team, with a strong portfolio demonstrating conceptual range and executional excellence
Proven ability to concept and execute integrated campaigns across multiple channels
Experience writing for e-commerce, performance marketing and brand-building simultaneously
Deep understanding of full-funnel messaging strategy
Demonstrated experience using AI-assisted writing or creative tools (such as ChatGPT, Jasper, Grammarly, Midjourney, etc.) to improve workflow, ideation, or content performance
Exceptional attention to detail with obsessive quality standards
Self-starter who thrives in ambiguity and fast-paced environments
Strategic thinker who asks 'why' before writing 'what'
Collaborative spirit with the confidence to challenge and be challenged
Genuine passion for wellness, health and helping people feel their best
Preferred
Experience in wellness, health, beauty or CPG categories
Understanding of medical device regulations and HSA/FSA eligibility
Familiarity with performance marketing and conversion optimization
Interest in AI-driven personalization and content analytics
Company
Therabody
Therabody is a developer of medical devices for targeted vibration therapy and pain relief.
201-500 employees
H1B Sponsorship
Therabody has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2022 (4)
Funding
Current Stage
Growth StageTotal Funding
$165MKey Investors
North Castle Partners
2022-09-19Private Equity· $165M
2021-02-17Series Unknown
Leadership Team
Monty Sharma
CEO and President
Jim Allwein
Chief Financial Officer
Recent News
Company data provided by crunchbase