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Generac · 2 days ago

Market Development Manager

United States

Full-time

Remote

Entry Level

1+ years exp

Generac is a company focused on solar and battery solutions, and they are seeking a Market Development Manager to build foundational market presence within regional installer networks. The role involves prospecting new business opportunities, onboarding installers, and developing relationships to support the sales of Generac Clean Energy products.

Electrical DistributionElectronicsEnergyManufacturing

Responsibilities

Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools

Conduct initial outreach calls, emails, and discovery conversations with potential installer partners

Execute structured prospecting campaigns and follow-up sequences

Schedule and coordinate product demonstrations and technical presentations with prospects

Research prospect companies and key decision makers to personalize outreach efforts

Maintain accurate prospect data, activity tracking, and opportunity progression in CRM system

Support existing small installer relationships with basic account management activities

Coordinate with distribution partners for product availability, pricing, and delivery logistics

Facilitate connections between new partners and technical support resources

Participate in local trade shows, networking events, and industry meetups

Assist senior MDMs with larger account activities and complex sales situations

Provide basic product information and competitive positioning to prospects

Complete required solar industry training programs and product certifications

Study competitive landscape, product positioning, and market dynamics

Attend product training sessions, technical webinars, and sales methodology courses

Shadow experienced Market Development Managers on sales calls and account meetings

Participate in territory planning sessions and quarterly business reviews

Contribute to team knowledge sharing and best practice discussions

Qualification

Solar industry familiarityB2B sales experienceTechnical aptitudeCRM proficiencyLead generation toolsCustomer service orientationCommunication skillsRelationship-buildingProblem-solving skillsInterpersonal skills