Warner Bros. Games · 1 day ago
Director, Owned Media
Burbank, CA
Full-time
Onsite
Director/Executive
$140K/yr - $259K/yr
8+ years expWarner Bros. Games is a leader in the games industry, and they are seeking a Director of Owned Media & Audience Growth to shape and execute their vision for owned media capabilities. This role will drive engagement, retention, and monetization through data-informed lifecycle marketing and personalized player experiences.
Digital EntertainmentPC Games
Responsibilities
Define the long-term roadmap for owned media capabilities (CRM, CDP, personalization, segmentation, journey orchestration). Develop the strategic framework for audience growth, retention, and monetization. Align business and marketing goals with platform capabilities and data insights
Architect and operationalize customer journeys across key lifecycle stages (onboarding, engagement, upsell, retention, reactivation). Partner with analytics, product, and creative teams to implement journey logic, messaging triggers, and testing frameworks to optimize performance
Lead cross-channel campaign planning and execution across email, push, in-app, SMS, and other owned touchpoints. Collaborate with studio, content, and marketing teams to align promotions and cross-promotional activations across divisions (e.g., HBO Max, WB Studios)
Partner with data and analytics teams to define segmentation models, propensity scoring, and lookalike targeting. Ensure data integrity, governance, and compliance across all owned media programs and integrations
Manage the technical roadmap with internal engineering and external vendors across CRM, CDP, and automation systems. Oversee integrations, data flows, identity resolution, and compliance with privacy regulations (GDPR, CCPA)
Serve as the internal advocate for owned media strategies, driving alignment across product, creative, data, and growth marketing teams. Partner with divisional stakeholders to scale best practices and unlock cross-promotion opportunities
Hire, mentor, and manage a high-performing team of managers, analysts, and campaign leads. Define workflows, SLAs, campaign calendars, and quality controls. Foster a culture of experimentation, accountability, and operational excellence
Define KPIs, measurement frameworks, and dashboards to monitor campaign performance, ARPU uplift, retention curves, and ROI. Translate insights into actionable strategies that drive measurable impact
Qualification
Required
8+ years of experience in growth, lifecycle, CRM, or audience marketing within digital, media, streaming, gaming, or subscription-based businesses
Proven ability to translate business goals into lifecycle strategies that drive measurable growth
Demonstrated experience managing high-performing teams and collaborating cross-functionally with marketing, data, and technology partners
Expertise in CRM, CDP, and marketing automation systems (e.g., Salesforce Marketing Cloud, Braze, Iterable, or equivalent)
Strong technical understanding of data architecture, APIs, identity resolution, and integration workflows
Proven ability to design and optimize customer journeys and multichannel orchestration
Strong analytical mindset; able to define metrics, interpret data, and drive continuous improvement
Deep understanding of segmentation, modeling, and campaign measurement frameworks
Excellent written and verbal communication skills with the ability to influence senior stakeholders
Experience operating within complex, matrixed organizations
Strong leadership, collaboration, and people-management capabilities
Experience in entertainment, gaming, or subscription services
Familiarity with content discovery and cross-promotion within digital platforms
Understanding of privacy and data governance (GDPR, CCPA) and audience export compliance
Experience partnering with media or distribution teams for integrated campaigns
BA/BS Required
Preferred
MBA preferred
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Games
Applicants – please be advised that all email correspondence by official Warner Bros.
Founded in 1993Burbank, California, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Howell
Vice President, Analytics & Digital Publishing Technology
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