Risepoint · 2 months ago
Director, SEO/AEO
United States
Full-time
Remote
Director/Executive
8+ years expRisepoint is dedicated to expanding access to high-quality, affordable education for working and adult students. The Director of SEO/AEO/GEO Strategy and Performance will lead the operationalization of Risepoint’s organic growth strategy across partner websites, managing a team to enhance discoverability and drive traffic through innovative SEO practices.
EducationHigher EducationUniversities
Responsibilities
Partner with the Sr. Director of SEO/AEO to operationalize and implement enterprise organic search strategies across partner websites, aligning with business goals and organic performance KPIs
Build and manage frameworks to measure, report, and improve organic performance across hundreds of partner domains. Translate performance insights into actionable strategies that drive growth in organic traffic, discoverability, and lead generation
Lead initiatives to optimize content and site experiences for AI overviews, large language models, and generative search platforms. Build playbooks and training to help teams adapt to the evolving AI-driven search landscape
Ensure strong site architecture, clean data structure, schema markup, and Core Web Vitals optimization across CMS and DXP platforms. Partner with Dev and Analytics teams to scale technical best practices
Collaborate with Content, UX, CRO, and Analytics teams to ensure site experiences are optimized for visibility, engagement, and conversion. Partner with Paid Media to balance organic and paid strategies for optimal performance
Identify and test new tools, AI capabilities, and automation techniques that improve efficiency and performance across organic channels. Contribute to enterprise learning around SEO/AEO/GEO advancements. Use AI and automation to reimagine SEO operations and workflows. Adopt AI-powered tools for keyword research, content clustering, technical audits, competitive analysis, and performance forecasting
Manage and mentor SEO specialists and analysts, fostering a culture of experimentation, curiosity, and performance-driven collaboration
Qualification
Required
Bachelor's degree
MBA or related Master's degree
8-10 years SEO and organic performance optimization for enterprise or multi-site ecosystems
4+ years of management or team lead experience
Enterprise SEO execution, site architecture optimization, and technical SEO implementation
Expertise in AI-driven search (AEO) and Generative Engine Optimization (GEO)
Experience using analytics, AI insights, and automation/AI to optimize large-scale, multi-brand web ecosystems
Experience driving measurable gains in organic traffic, conversion, and visibility. Ability to translate data into actionable insights that drive performance
Demonstrated experience using AI to improve SEO operations, including automating research, analysis, and reporting workflows
Excellent communication and presentation skills with executive stakeholders
Hands-on expertise with enterprise SEO platforms, analytics tools, and data visualization (e.g., GA4, BigQuery, Ahrefs, SEMrush, BrightEdge, SEO Clarity, Looker Studio)
Experience collaborating cross-functionally with Content, UX, CRO, and MarTech teams
Experience in higher education, OPM, or similarly complex multi-brand environments
Preferred
SEO, analytics, or digital marketing certifications (e.g., Google Analytics, SEMrush, BrightEdge, SEO Clarity, or equivalent)
Benefits
18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability *(company paid)*
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave *(company paid)*
Volunteer Time Off
Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity
Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees **and** their dependents
Rewards & Recognition programs
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase