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Generac · 1 day ago

Director Communications and Public Relations

Pewaukee, WI

Full-time

Onsite

Director/Executive

12+ years exp

Generac is seeking a Director of Communications and Public Relations who will be a key member of the Corporate Marketing team. This role involves creating and executing integrated communications strategies, building media relations, and enhancing the company's image and awareness of its products and services.

Electrical DistributionElectronicsEnergyManufacturing

Responsibilities

Create and execute external communication strategies and programs to build and protect the company’s reputation across its various stakeholder groups. This includes developing holistic and effective stakeholder communication plans in collaboration with internal teams such as investors relations, public/government affairs, community relations, corporate strategy, etc

Build and execute holistic PR plans and initiatives to increase brand awareness and consideration across Generac’s portfolio of brands and products. This will include launching new products and supporting multi-channel campaigns by creating, executing, tracking, and measuring proactive communications plans as part of an integrated marketing/PR strategy

Coordinate and facilitate public relations agency relationships, budget, and agency resources on a global basis (primarily North America) to ensure communications strategies and objectives are achieved

Serve as trusted advisor by providing ongoing external communications counsel and support to senior leadership, subject matter experts and peers including strategic planning, messaging, speechwriting, award nominations and presentations creation

Develop proactive and reactive communications strategies that address issues affecting the company’s reputation and crisis response. Serve as a primary company spokesperson

Establish and maintain effective working relationships with local and national media reporters, publishers and editors

Create content and identify, leverage and integrate video digital, social media and other appropriate platforms to increase the effectiveness and timeliness of communications

Support and coordinate efforts for external communication tactics related to community relations, corporate sponsorships and donations, recruitment initiatives, and other corporate initiatives to build the employment brand for the company

Develop global external communications strategies that are strongly linked to business strategy including positioning as an industry leader across its global markets

Direct the work of the External Communications and social media teams; coach and develop staff; set clear expectations to inspire and motivate the team; manage performance – recognizing achievement, providing feedback and other actions as necessary

Bring innovative communications tools and approached to the team to increase efficiency and effectiveness as part of building a leading Communications and PR team

Qualification

Media relationsCrisis communicationStrategic planningContent creationProject managementEditing skillsOral communicationWritten communicationPresentation skillsCollaboration

Required

Bachelor's degree or equivalent experience

12 years' experience in communications

10 years' experience managing media relations and service as a corporate spokesperson in both broadcast and print media interviews

7 years' experience leading, managing and training others

Exceptional editing skills

Outstanding oral, written and presentations skills, with the ability to adapt messaging to various external and internal target audiences, and adapting content to different communication mediums

Strong project management abilities; comfortable working independently and in teams to create and meet deadlines; capable of developing and managing a project plan, establishing priorities, working to deadlines and controlling a number of projects at various stages of work

Ability to collaborate with all levels of management, as well as directly with customers, with decisiveness and flexibility

Ability to present information and influence across all levels of management

Ability to work collaboratively in a fast-paced environment

Preferred

Progressive experience in a communications role within a fast-scaling global manufacturing company

Comfortability taking story ideas from concept to launch, creating themes that can play through PR, social media, executive keynotes, marketing tactics and internal messaging

Previous experience building and maintaining effective relationships with the media, evaluating and managing corporate sponsorships; participating in brand positioning, and social media strategy

Previous experience in energy, durable goods, home improvement, building or electrical product markets a plus