Beyond Meat · 2 months ago
Sr Director, Performance Marketing
US CA - 888 Headquarters
Full-time
Onsite
Director/Executive
$210K/yr - $240K/yr
8+ years expBeyond Meat is a company focused on creating plant-based meat alternatives, and they are seeking a Senior Director of Performance Marketing to lead their paid media strategy. This role involves managing marketing budgets, optimizing media channels, and collaborating cross-functionally to drive growth and engagement.
Alternative ProteinFood and BeverageFood ProcessingNutritionOrganic FoodPlant-Based Foods
No H1B
Responsibilities
Develop annual and quarterly paid-media strategy aligned to revenue goals and budget guardrails
Manage agency relationships across paid search, social, programmatic, and retail media
Own channel allocation and optimization — balancing DTC and retailer media efficiency
Partner with Brand and Creative teams to ensure asset relevance and test frameworks
Collaborate with Analytics on attribution, MMM, and incrementality studies
Lead weekly performance reviews and re-allocation decisions to maximize ROI
Identify emerging trends, tools, and platforms to maintain a competitive edge in the digital ecosystem
Oversee creative and messaging tests to improve CTR, CPA, and ROAS
Coach and mentor a small in-house performance team (3–4 channel leads)
Present performance dashboards and insights to the executive leadership and finance
Partner cross-functionally to ensure all-channel strategies align with brand and business goals
Coach and mentor a small in-house performance team (3–4 channel leads)
Develop talent through on-going performance feedback and career management coaching
Conduct mid-year and yearly performance reviews of all direct reports
Set annual and quarterly department level KPIs and OKRs
Mentor and develop team members, create succession plans, and identify key talent
Qualification
Required
BA required
8–12 years of digital marketing experience with strong paid-media ownership; at least 3 years leading a team
Proven ability to coach, lead and mentor a team
Expertise in Meta, Google Ads, Amazon Ads, and retail-media networks (ie., Walmart Connect, Instacart)
Proven record of optimizing >$5M annual media budgets with measurable ROI
≥95% on-time campaign launches
Blended ROAS ≥3.5
Incremental digital sales lift +8–10% YoY
CAC reduction ≥15% vs. prior year
Deep familiarity with analytics, pixel tracking, and marketing attribution models
Experience working within a CPG or omnichannel environment (retail + DTC)
Strong communication and stakeholder management skills
Analytical skills with consumer and sales data from internal and external sources
Excellent communication and coaching skills
Ability to cultivate an inspirational and creative team environment
Should possess a natural curiosity to understand what drives consumer behavior
High emotional intelligence with the ability to influence key stakeholders
Benefits
Bonus
Benefits
Company
Beyond Meat
Beyond Meat is a food processing company that specializes in providing plant-based meat.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$262.55MKey Investors
Unprocessed FoodsFuture PositiveStructural Capital
2025-05-07Post Ipo Debt· $100M
2020-10-05Undisclosed
2019-05-02IPO
Leadership Team
Ethan Brown
President & CEO
John Boken
Interim Chief Transformation Officer
Recent News
The Motley Fool
2026-01-09
The Motley Fool
2026-01-09
The Motley Fool
2026-01-06
Company data provided by crunchbase