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European Wax Center · 1 day ago

Field Marketing Specialist

Plano, TX

Full-time

Hybrid

Entry, Mid Level

2+ years exp

European Wax Center is the largest and fastest-growing franchisor and operator of out-of-home body waxing services in the United States. The Field Marketing Specialist will support individual and regional marketing campaigns aimed at driving center growth through guest acquisition and retention by developing and executing localized marketing strategies.

BeautyCosmetics

No H1B

Hiring Manager

Samantha Goldfarb

Responsibilities

Cultivate and maintain robust relationships with assigned franchisees to promote and support local marketing initiatives across the EWC franchise network

Design and implement comprehensive local marketing strategies to enhance visibility and guest acquisition at the center level, utilizing both ground marketing and paid media tactics

Provide ongoing education and support to franchisees, in partnership with operations support teams, via email, phone, and internal ticketing systems, focusing on marketing programming

Maintain the efficacy and effectiveness of local marketing training tools, platforms and playbooks

Develop and manage recurring performance reports on center-level activities, sharing insights and optimizations to drive continuous improvement

Ensure the efficient and effective execution and brand compliance of all local marketing campaigns

Maintain effective communication channels with franchisees and centers, fostering constructive dialogue and performance enhancements

Participate in recurring status calls with agency partners and internal stakeholders to ensure projects are on track and meeting benchmark KPIs

Stay updated on industry trends and relevant topics, identifying opportunities to drive revenue and network-wide growth

Qualification

Local marketing strategiesPaid digital mediaCoaching small businessesPerformance reportingCommunication skillsTime managementProblem-solvingTeam collaborationStrategic thinkingAdaptability

Required

Bachelor's Degree in marketing or related field required

2-4 years of experience in marketing/advertising

Proven track record developing strategies, communications, and engagement programs (preferably for a franchise organization)

Strong business acumen. Ability to align development objectives with the overall business strategy of the organization

Ability to interact effectively with and influence executives and business leaders

Experience influencing and affecting cultural change around communication

Exceptional written, oral, and interpersonal communication skills required. Ability to effectively present and facilitate to/with a diverse audience with confidence and poise

Ability to exercise strategic thinking, mature judgment, and creative problem solving

Proactive and driven in style

Strong problem-solving skills

Ability to learn quickly and easily adapt to a dynamic environment

Strong time management and organizational skills

A non-political team player that can quickly establish him/herself as a valued member of the EWC team. Collaborates well across all areas of the organization

Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision and values