The E.W. Scripps Company · 2 months ago
General Manager/Sr. Director of Sales
Miami, FL - WSFL
Full-time
Onsite
Director/Executive
10+ years expThe E.W. Scripps Company is a diversified media company focused on creating a better-informed world. They are seeking a visionary General Manager/Sr. Director of Sales to lead local operations and execute strategic media initiatives at WSFL in Miami, driving ratings and revenue growth across multiple platforms.
AdvertisingDigital MediaJournalismMedia and Entertainment
Responsibilities
Work with the local team to develop a local media strategic plan, including the content & brand strategy and help lead implementation and execution once the Regional VP/GM approves for assigned station
Provide station oversight and act as the leader in generating ratings and revenue, including developing strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation with approval from the Regional VP/GM
Take lead in the development of and ensure responsible financial stewardship to the station operating and capital expense budgets in partnership with the Regional VP/GM
Serve as the leader and subject matter expert for one of the station's functional areas, while overseeing a team of department head leaders of other functional areas
Lead and collaborate with leadership team during department head meetings
Lead a culture consistent with Scripps values, with a commitment to developing employees at all levels
Responsible for all aspects of financial statements and ensuring station compliance with Scripps policies
Enforcing all FCC, EEO, SOX and other appropriate rules and regulations
Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved
Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue
Manage the sale of advertising time to clients/agencies, involving local travel and national travel
Meet with clients, advertisers and community organizations to maintain high visibility in the market
Proactively create and manage enterprise or local station initiatives and new business projects
Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders
Supervise and provide regular feedback and training for direct reports with ultimate responsibility for all sales personnel
Perform other duties as assigned
Qualification
Required
BS/BA in related discipline or equivalent years of experience
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
Track record of proven leadership success in team effectiveness, audience or revenue growth, and budget management
Proven ability in inventory, pricing, political advertising/guidelines
Proven ability in agency and direct strategic account management, broadcast inventory and digital/video capabilities
Proven ability to cultivate innovation, risk-taking and leading change
Is an effective leader that demonstrates passion and enthusiasm for the company's mission
Proven ability to prepare and monitor station budgets; maintain compliance with FCC rules and regulations
Ability to organize, motivate and supervise staff
Skilled in communicating effectively verbally and in writing
Can establish cooperative working relationships both internally and externally
Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
The desire for decision-making authority and the willingness to accept decision-making responsibility
Effective in a variety of formal presentation settings both inside and outside the organization
Preferred
Generally 10+ years of experience in related field
Generally 5+ years of experience in a senior management position
Company
The E.W. Scripps Company
Serves audiences and businesses through a growing portfolio of television, radio and digital media brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$750MKey Investors
Sinclair Broadcast
2025-11-17Post Ipo Equity
2025-07-29Post Ipo Debt· $750M
1988-06-29IPO
Leadership Team
Meredith Delaney
President & CEO
Bill Siegel
Vice President/General Manager WPTV & WHDT
Recent News
2026-01-16
Beyond Bylines
2026-01-11
2025-12-17
Company data provided by crunchbase