Zeno Group · 2 months ago
Director, Digital Health + Wellness
New York
Full-time
Hybrid
Director/Executive
$100K/yr - $120K/yr
8+ years expZeno Group is a fiercely independent and global integrated communications agency, seeking a Director of Digital Health + Wellness. This role involves leading social and digital strategies for healthcare and biotech clients, ensuring creative excellence while navigating regulatory compliance and engaging audiences effectively.
Brand MarketingPublic RelationsService Industry
Responsibilities
Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance
Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling
Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys
Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities
Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns
Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem
Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions
Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence
Qualification
Required
8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories
Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines
Deep expertise in social, digital, and website strategy, with an eye for the full user experience and journey
Strong collaboration experience across integrated agency teams (IAT)
A creative-strategic hybrid — fluent in both audience insights and content ideas
Skilled at transforming data and social listening into sharp, actionable storytelling
A confident communicator and thought leader who can build trust and alignment across client and internal teams
Benefits
Medical, dental and vision insurance with prescription plans
Short and long-term disability
Paid subscription to Headspace
Access to mental health providers and other services through a best-in-class employee assistance program
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly allowance to fund activities in your personal life that bring you joy and keep you healthy
Company
Zeno Group
Zeno Group, a PR and communications company, offers services including reputation management, corporate communications and brand marketing. It is a sub-organization of DJE Holdings.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-10-04Pre Seed
Leadership Team
Barby Siegel
Global CEO
Tony Blasco
CFO
Recent News
2025-09-26
Canada NewsWire
2025-09-23
2025-09-22
Company data provided by crunchbase