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Williams-Sonoma, Inc. · 6 days ago

Analyst, Affiliate & Content Marketing

San Francisco, CA

Full-time

Onsite

Entry Level

$70K/yr - $75K/yr

1+ years exp

Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. The Analyst, Affiliate & Content role is responsible for executing and optimizing the Affiliate, Influencer, Registry, and Content Partnership programs with a focus on driving growth and improving brand recognition.

Responsibilities

Work closely with the Affiliate Manager and Sr. Analyst on the management of the affiliate program and media content partnerships

Issue IO's via in-house affiliate platform, with negotiated rates, cookie windows and budget caps. Communicate WSI expectations and program changes with publisher base. Ensure monthly budgets are not exceeded and revenue goal is achieved. Collaborate with the eMarketing team on budgets and pacing

Monitor affiliate placements ensuring WSI guidelines are followed, and brands are represented to WSI expectations

Conduct ongoing reporting and analysis of affiliate performance, including identifying key business drivers and opportunities for improvement

Foster affiliate relationships, meeting regularly to ensure campaigns are performing within target ROI goals, and that WSI is featured in brand-enhancing ways

Work with internal cross functional teams to identify promotions, refresh creative, and ensure Brand messaging is updated across affiliate partner sites

Execute creative and promotional link trafficking through in-house affiliate platform

Facilitate creative trafficking across content programs coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on time

Work with Manager to determine KPI goals by campaign, coordinate with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates

Manage monthly invoices and accrual processes across affiliates and direct media/content programs for all Brands

Coordinate with Sr. Analyst to on-board content collaborators to in-house platform, ensuring IO's are properly sent and accepted and that affiliate links are correctly created

Create presentations on performance, strategy and industry updates to share with various levels of WSI organization

Analyze competition and follow Affiliate Industry trends