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Risepoint · 1 week ago

Director, SEO/AEO

United States

Full-time

Remote

Director/Executive

8+ years exp

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. The Director of SEO/AEO/GEO Strategy and Performance will lead and operationalize Risepoint’s organic growth strategy across partner websites, driving execution and innovation to enhance discoverability and organic visibility.

EducationHigher EducationUniversities

Responsibilities

Organic Growth Strategy Execution – Partner with the Sr. Director of SEO/AEO to operationalize and implement enterprise organic search strategies across partner websites, aligning with business goals and organic performance KPIs

Performance Leadership – Build and manage frameworks to measure, report, and improve organic performance across hundreds of partner domains. Translate performance insights into actionable strategies that drive growth in organic traffic, discoverability, and lead generation

AI and Generative Search (AEO/GEO) – Lead initiatives to optimize content and site experiences for AI overviews, large language models, and generative search platforms. Build playbooks and training to help teams adapt to the evolving AI-driven search landscape

Technical SEO Excellence – Ensure strong site architecture, clean data structure, schema markup, and Core Web Vitals optimization across CMS and DXP platforms. Partner with Dev and Analytics teams to scale technical best practices

Cross-Functional Partnership – Collaborate with Content, UX, CRO, and Analytics teams to ensure site experiences are optimized for visibility, engagement, and conversion. Partner with Paid Media to balance organic and paid strategies for optimal performance

Innovation and Enablement – Identify and test new tools, AI capabilities, and automation techniques that improve efficiency and performance across organic channels. Contribute to enterprise learning around SEO/AEO/GEO advancements. Use AI and automation to reimagine SEO operations and workflows. Adopt AI-powered tools for keyword research, content clustering, technical audits, competitive analysis, and performance forecasting

Team Leadership – Manage and mentor SEO specialists and analysts, fostering a culture of experimentation, curiosity, and performance-driven collaboration

Qualification

Enterprise SEO executionAI-driven search optimizationTechnical SEO implementationAnalytics tools proficiencyData visualization expertiseHigher education experienceTeam leadershipCross-functional collaborationCommunication skills

Required

Bachelor's degree

MBA or related Master's degree

8-10 years SEO and organic performance optimization for enterprise or multi-site ecosystems

4+ years of management or team lead experience

SEO, analytics, or digital marketing certifications (e.g., Google Analytics, SEMrush, BrightEdge, SEO Clarity, or equivalent)

Enterprise SEO execution, site architecture optimization, and technical SEO implementation

Expertise in AI-driven search (AEO) and Generative Engine Optimization (GEO)

Experience using analytics, AI insights, and automation/AI to optimize large-scale, multi-brand web ecosystems

Experience driving measurable gains in organic traffic, conversion, and visibility. Ability to translate data into actionable insights that drive performance

Demonstrated experience using AI to improve SEO operations, including automating research, analysis, and reporting workflows

Excellent communication and presentation skills with executive stakeholders

Hands-on expertise with enterprise SEO platforms, analytics tools, and data visualization (e.g., GA4, BigQuery, Ahrefs, SEMrush, BrightEdge, SEO Clarity, Looker Studio)

Experience collaborating cross-functionally with Content, UX, CRO, and MarTech teams

Experience in higher education, OPM, or similarly complex multi-brand environments