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American Academy of Dermatology · 2 hours ago

Senior Specialist, Media Relations

Rosemont, IL

Full-time

Hybrid

Mid, Senior Level

4+ years exp

The American Academy of Dermatology is seeking a Senior Specialist, Media Relations located in Rosemont, IL. This role is responsible for conducting the Academy’s national media and public relations activities, focusing on promoting new scientific research in dermatology and educating the public about skin, hair, and nail conditions.

AssociationHealth CareLifestyleMedical

Comp. & Benefits

Hiring Manager

Jawanda R.

Responsibilities

Monitor current issues/events affecting dermatology and respond to national and local media inquiries for information and interviews daily. Provide counsel on high-profile media inquiries to senior staff and member leadership. Includes providing contact information for dermatologists with a particular expertise, drafting talking points, and coordinating interviews for the Academy president. Establish and maintain relationships with key members of the media. Assist the media relations manager in determining and evaluating the effectiveness of the Academy’s media relations efforts. Assist in analyzing this data and making recommendations for the AAD’s future media relations activities

Research and write news releases, pitches, statements, and talking points for the Academy’s media events and other programs, as assigned, including the Annual Meeting, Innovation Academy, Skin Cancer Awareness and National Healthy Skin Month utilizing AP Style. This includes coordinating the topic selection process, communicating with the physicians, and coordinating physician and Council review/approval. Responsible for the press office and other media-related logistics on-site for the AAD Annual Meeting and Innovation Academy

Serve as the departmental liaison to the Journal of the American Academy of Dermatology. Review accepted articles for potential topics of interest to the public and/or the media, as well as articles that may be appropriate for member communications and internal usage supporting the Academy’s advocacy and specialty positioning efforts. Develop news releases and media pitches to promote selected articles to the national media and distribute them through the appropriate channels

Manage the Academy’s online Media Relations Toolkit, updating content as necessary to reflect current dermatology issues in the news. Develop and distribute the Academy’s Key Messages and update the Academy’s fact sheets. Ensure that the Academy’s Key Messages, fact sheets and other Academy communications are accurate and consistent

Contribute to the continued development of the Academy’s strategic communications plan, including assisting with the development and implementation of integrated communications plans for Academy issues such as the specialty positioning initiative. Identify emerging science/research that will impact the Academy’s public, member, and stakeholder communications. Assist the director, associate director, and manager with the Academy’s crisis communications

Develop and implement strategic communications plans, including media relations and public education components, for the Academy’s integrated communications efforts targeting the public, patients and media, as well as the Academy’s scientific agenda. Work with colleagues in Publishing and Marketing to ensure consistent and accurate branding and messaging across all forms of the Academy’s written and visual communications. Serve as the Communications Department’s liaison to the Science and Quality Department and represent the Integrated Communications Division on the core guideline staff stakeholder group

Qualification

Media relations experienceAP Style proficiencyEditing skillsHealthcare experienceWriting skillsDependabilityInnovationIndustry awarenessCommunication skillsCollaboration skillsProblem solving skillsAdaptabilityAttention to detailDecision making

Required

Bachelor's degree or equivalent experience in Communications, Journalism, or English required

Minimum four years' media relations experience

Proficient in AP Style

Strong editing and writing skills are essential

Ability to translate science into public education messages

Familiar with media relations software

Adaptability - Adapt well to changes in assignments and priorities; adapt behavior or work methods in response to new information, changing conditions, or unexpected obstacles; approach change positively and adjust behaviors accordingly

Attention to Detail – Able to consistently complete work accurately and locate errors of others

Communication – Apply effective verbal, nonverbal, and written communication methods to achieve desired results. Clearly convey information and ideas to individuals or groups in a manner that helps the listener retain the message and invites response and feedback. Understand there are various methods through which communication is achieved and the barriers to effective communication

Collaboration – Establishes and maintains effective work relationships. Participate as an active and contributing member of a team to achieve team goals

Decision Making – Able to exercise discretion and independent judgment to understand issues, identify problems and opportunities and recommend the appropriate course of action

Dependability – Able to follow through on assignments and instructions in a reliable, trustworthy and timely manner. Responds productively to requests for service and assistance

Innovation – Able to think innovatively and creatively to enhance current programs and search for new program ideas and opportunities. Apply thoughts to fundamental concepts

Problem Solving – Ability to foresee challenging circumstances related to timelines, budgeting and program guideline adherence. Communicate potential problems to manager and recommend solutions

Industry Awareness – Understand the current and future climate of dermatology and adapt to changes to meet organization goals and build member value