Signet Jewelers · 2 months ago
Director of eCommerce
Support Center - Charlotte, NC
Full-time
Onsite
Director/Executive
8+ years expSignet Jewelers is a leading company in the jewelry industry, and they are seeking a Director of eCommerce to lead the strategy and operations of their digital storefront. This role focuses on optimizing the online experience to drive sales growth and customer satisfaction while collaborating with various teams to ensure a seamless omnichannel experience.
E-Commerce PlatformsJewelryRetail
Responsibilities
Own the eCommerce P&L, driving site revenue, conversion rate, AOV, and customer retention across digital channels
Develop and execute digital merchandising and promotional strategies that support both online and in-store sales goals
Identify opportunities to create a seamless path-to-purchase across channels—optimizing checkout, mobile performance, and BOPIS (Buy Online, Pick Up In-Store) experiences
Partner with Marketing to ensure omnichannel campaign alignment, consistent storytelling, and unified messaging across all customer touchpoints—email, social, web, and in-store
Lead UX/UI strategy with a focus on building a connected, brand-consistent experience between online browsing and in-showroom shopping
Champion A/B testing, heatmapping, and behavioral analytics to improve engagement, conversion, and omnichannel navigation
Manage product categorization, site search optimization, and visual merchandising standards that support both digital discovery and in-store sales journeys
Ensure the website reflects real-time inventory, in-store events, promotions, and storytelling moments in collaboration with merchandising and creative teams
Partner with IT and analytics teams to oversee the eCommerce platform (BigCommerce) and integrations across CRM, ERP, and POS systems to ensure data fluidity between online and offline environments
Define and track KPIs for traffic, conversion, bounce rate, checkout completion, and customer lifetime value, with a focus on understanding the full omnichannel customer journey
Use insights from GA, heatmaps, and omnichannel analytics to guide optimization and connect digital behaviors with in-store outcomes
Collaborate with internal and external partners (Creative, Marketing, Merchandising, Operations, Agency Partners) to align strategy, creative execution, and promotional calendars across all channels
Lead a high-performing digital team, fostering collaboration, accountability, and innovation across digital and physical retail
Serve as the internal advocate for the connected customer journey—ensuring frictionless experiences whether shopping online, visiting a showroom, or transitioning between both
Qualification
Required
8+ years of experience in eCommerce, omnichannel marketing, or site operations; retail or luxury industry experience preferred
Proven track record managing eCommerce platforms and driving measurable omnichannel revenue growth
Strong understanding of UX principles, digital merchandising, and data-driven optimization across online and offline touchpoints
Experience collaborating with cross-functional teams and external vendors or agencies
Analytical and creative thinker with strong leadership, communication, and project management skills
Preferred
Experience in retail and luxury brands is a plus
Company
Signet Jewelers
Signet Jewelers engages in the retail sale of jewelry and watches in the United States, the United Kingdom.
10001+ employees
H1B Sponsorship
Signet Jewelers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (13)
2023 (5)
2022 (9)
2021 (17)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$625.27MKey Investors
Leonard Green & Partners
2016-08-25Post Ipo Equity· $625.27M
2008-09-11IPO
Leadership Team
J.K. Symancyk
Chief Executive Officer
Colleen Rooney
Chief Corporate Affairs & Sustainability Officer
Recent News
2025-12-30
2025-12-24
The Motley Fool
2025-12-10
Company data provided by crunchbase