Johnson Controls · 2 months ago
Digital Marketing Manager - North America
Milwaukee-Wisconsin-United States of America
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $138K/yr
5+ years expJohnson Controls is a global leader in smart, healthy and sustainable buildings, dedicated to reimagining building performance. The Digital Marketing Manager will lead the development and execution of integrated marketing campaigns for the North American business, focusing on driving demand and engagement through digital channels.
Industrial EngineeringPhysical SecuritySmart Building
Responsibilities
Lead the design and implementation of regional campaign strategies aligned with business objectives
Develop frameworks, audience segmentation, and channel mix recommendations
Ensure stakeholder alignment and scalability across regions and segments
Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels
Collaborate with media agencies and internal teams to optimize spend, targeting, and creative
Oversee activation across email, web, and social channels to ensure cohesive customer journeys
Monitor dashboards and reporting to track KPIs, ROI, and funnel performance
Translate data into actionable insights and strategic recommendations
Drive continuous improvement through A/B testing, performance analysis, and campaign refinements
Leverage Marketing tech stack to execute campaigns and manage lead flows
Ensure data integrity, campaign tracking, and system integration
Partner with marketing operations and analytics teams to enhance reporting and automation capabilities
Qualification
Required
5–8 years of digital marketing experience in a B2B environment
Proven experience managing paid media campaigns and working with media agencies
Strong understanding of lead generation, funnel metrics, and campaign performance optimization
Strategic thinker with strong executional skills and a bias for action
Excellent communication and presentation skills; adept at translating data into compelling narratives
Highly organized, proactive, and comfortable managing multiple projects in a matrixed environment
Proficiency in Eloqua, Salesforce Marketing Cloud, Salesforce, Excel, PowerPoint, and Word
Bachelor's degree in Marketing, Communications, Business, or a related field
Preferred
Exposure to industrial or technology sectors
MBA or advanced degree
Benefits
Competitive salary and bonus plan
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
Company
Johnson Controls
Johnson Controls offers smart buildings that create safe, healthy, and sustainable environments.
10001+ employees
H1B Sponsorship
Johnson Controls has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (61)
2024 (57)
2023 (80)
2022 (95)
2021 (81)
2020 (93)
Funding
Current Stage
Public CompanyTotal Funding
$1.6BKey Investors
US Department of Energy
2024-12-05Post Ipo Debt· $250M
2024-12-04Post Ipo Debt· $525.61M
2024-05-20Post Ipo Equity· $90M
Leadership Team
Joakim Weidemanis
Chief Executive Officer
Marc Vandiepenbeeck
Executive Vice President and Chief Financial Officer
Recent News
2026-01-08
2026-01-07
2026-01-07
Company data provided by crunchbase