Gap Inc. · 2 months ago
Manager, Content Creator
SF - 2 Folsom
Full-time
Onsite
Senior Level
5+ years expGap Inc. is a leading fashion retailer seeking a Social Content Creator Manager to develop and oversee high-performing social content. The role involves managing content strategy across various platforms, collaborating with creators, and analyzing performance to enhance engagement.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Own the social content strategy & execution—plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms
Support & manage creators—partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content
Stay ahead of trends—monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities
Manage social shoots & production—oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic
Analyze & optimize—use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness
Work cross-functionally—collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals
Test & innovate—push creative boundaries and experiment with new formats, storytelling techniques, and interactive content
Qualification
Required
5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands
Deeply immersed in social culture—live and breathe TikTok, Instagram, and emerging platforms
Comfortable concepting, scripting, directing, shooting, and even editing when needed
Have a sixth sense for what's next and know how to make a brand part of the conversation
Comfortable analyzing performance metrics to inform creative decisions
Highly organized and adaptable—able to juggle multiple projects in a fast-paced environment
Passionate about fashion, style, and cultural storytelling
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
2026-01-09
Retail Week
2026-01-09
Company data provided by crunchbase