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CosmoProf Beauty · 2 months ago

Manager, Personalization Analysis & Operations

Denton, TX, United States

Full-time

Hybrid

Mid, Senior Level

5+ years exp

CosmoProf Beauty is focused on enhancing personalized customer experiences and is seeking a Manager for Personalization Analysis & Operations. This role will track and monitor the effectiveness of personalization initiatives and support the setup and measurement of new personalization tests.

Responsibilities

Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progress

Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends

Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development

Generate customer insights from data to guide strategic direction of personalized experiences

Collaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance

Identifying opportunities for optimizations on personalization experiences

Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience

Supports two business units under the direction of the Personalization Strategy Lead

Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels