Airwallex · 2 months ago
Associate Director, Paid Social
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$138K/yr - $210K/yr
8+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 150,000 businesses worldwide. The Associate Director of Paid Social will lead the global paid social strategy, focusing on brand awareness, demand generation, and optimizing campaigns across various platforms to drive measurable business outcomes.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Define the global paid social strategy across brand, demand generation, and retargeting campaigns, ensuring alignment with company growth and pipeline goals
Maintain and execute against a centralized operating model for paid social — including campaign structure, targeting frameworks, creative testing protocols, and budget allocation models
Partner with regional teams to localize global strategy, ensuring cultural and market relevance while maintaining measurement consistency
Own execution for paid social investments, including forecasting, pacing, and performance scenario modeling
Oversee end-to-end paid social execution — campaign builds, QA, creative rotations, and audience segmentation — across multiple platforms
Build and maintain testing roadmaps to drive creative experimentation, audience insights, and bidding optimization
Partner with analytics to develop incrementality tests, lift studies, and MMM inputs that quantify paid social’s impact on revenue and LTV:CAC efficiency
Drive adoption of first-party data strategies (e.g., CRM integrations, lead matching, custom audiences) to improve targeting and measurement fidelity
Collaborate with Global Performance Marketing Strategy, Product Marketing, and Creative to ensure campaigns align with product positioning and GTM priorities
Partner with Creative and Brand teams to define creative best practices by funnel stage, audience, and platform
Work with Data, Finance, and BI teams to ensure accurate reporting, pacing, and ROI visibility
Serve as the internal expert for paid social — training stakeholders, evangelizing best practices, and ensuring operational consistency
Manage and QA to ensure flawless execution and continuous upskilling
Develop and refine QA frameworks, consistently execute campaign naming conventions, and UTM standards to ensure global consistency and scalability
Oversee the transition of campaign builds and optimizations into in-house
Champion automation and tooling (e.g., Smartly, Sprinklr, or native platform APIs) to improve audience relevance, efficiency and reduce manual workload
Qualification
Required
8+ years of experience in paid social or digital performance marketing, ideally in B2B SaaS, fintech, or global demand generation
Deep expertise in LinkedIn Ads, Meta Ads, and at least one other platform (Reddit, Quora, X, YouTube)
Deep experience running campaign initiatives for paid social that drive up-market pipeline
Proven track record of delivering measurable growth through paid social (pipeline, ROAS, CAC efficiency)
Strong analytical mindset with experience managing multimillion-dollar budgets across multiple regions
Advanced proficiency with paid media platforms, tracking systems (UTMs, pixel management, MMPs), and reporting tools (Looker, Tableau, or Google Data Studio)
Experience managing agencies or in-house teams; ability to guide both strategy and hands-on execution
Excellent communication skills and comfort working cross-functionally with creative, product marketing, and data teams
Bachelor's degree in Marketing, Business, Economics, Computer science or a related field (Masters degree or equivalent experience a plus)
Preferred
Experience scaling paid social programs globally in high-growth environments
Familiarity with multi-touch attribution, MMM, and incrementality measurement
Experience building creative iteration frameworks (e.g., modular creative systems, A/B testing playbooks)
Comfort working across multiple time zones and regional marketing teams
Experience with CRM-connected campaigns (Marketo, HubSpot, Salesforce integrations)
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase