Web and Digital Analyst jobs in United States
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Wright State University · 2 months ago

Web and Digital Analyst

positionDayton, OH
timeFull-time
remoteOnsite
senioritySenior Level
money$60K/yr - $60K/yr
date5+ years exp

Wright State University is seeking a Web and Digital Analyst to join their University Communications and Marketing team. This role focuses on analyzing data to provide actionable insights that drive marketing strategy and optimize integrated marketing campaigns across various channels.

EducationHigher EducationUniversities

Responsibilities

Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization
Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards
Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders
Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI
Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams
Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals
Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches
Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices
Other duties as assigned

Qualification

Web analytics toolsMarketing KPIsData storytellingExcelSQLCampaign trackingDeadline orientedCommunicationProject management

Required

Bachelor's degree in marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics
Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.)
Fluency in Excel and SQL
Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV)
Experience in campaign tracking and UTM strategy
Exceptional data storytelling skills—can distill complex data into clear, compelling narratives
Strong communication skills with the ability to influence stakeholders at all levels
Must be deadline oriented and able to manage multiple projects

Preferred

Higher education experience
Experience working with media mix modeling, attribution modeling, or predictive analytics
Master's degree in marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics

Company

Wright State University

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Wright State University is a public research university located in Fairborn, OH
dateFounded in 1967
location
Dayton, Ohio, USA
people-size1001-5000 employees
web-link
http://www.wright.edu/

Funding

Current Stage
Late Stage
Total Funding
$2.86M
Key Investors
Ohio Department of Higher EducationAES Ohio FoundationNational Security Agency
2025-04-01Grant· $0.18M
2024-01-30Grant· $0.07M
2023-07-06Grant· $0.7M

Leadership Team

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Amy Elston
Assistant Director in the Office of Partnerships and Field Experiences
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Bruce Mackh
Vice Provost of Assessment and Chief Accreditation Officer
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