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Principal Financial Group · 3 days ago

Journey Activation Engineer, Marketing Operations

Des Moines, IA

Full-time

Hybrid

Entry, Mid Level

$68K/yr - $121K/yr

2+ years exp

Principal Financial Group is seeking a Journey Activation Engineer in Marketing Operations to assist with digital marketing journey development and implementation. The role involves working with Salesforce Marketing Cloud to build audiences and implement customer engagements across channels.

Financial ServicesInsurance

No H1B

U.S. Citizen Only

Responsibilities

Build and manage target audiences using Data Extensions, Filters, and SQL Queries

Create and optimize Customer Journeys using Journey Builder and Automation Studio

Execute and monitor email and cross-channel marketing campaigns

Perform quality checks and troubleshoot issues related to campaign deployment and data flow

Collaborate with cross-functional teams including marketing, analytics, and design

Document campaign setup processes and maintain campaign deployment records

Qualification

Salesforce Marketing CloudSQLAudience SegmentationAMPscriptCSSHTMLProject ManagementData AnalysisFinancial Services MarketingCollaborationCommunication

Required

Bachelor's degree or equivalent experience and 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) or another marketing automation platform

Ability to configure, test, implement, and optimize audience segmentation, journey building, and campaign deployment within a marketing automation platform

Working knowledge of SQL and AMPscript, joining multiple data sources and building segmentation

Must be able to build and maintain relationships and facilitate collaboration and communication

Ability to consult and collaborate with marketers on journey executions and optimizations

Familiarity with email, push, SMS, social, mobile app, and web channels

Project management and organization skills are highly valued

Annual travel to corporate office in Des Moines if working remote

Preferred

Experience in financial services marketing is a plus

SFMC email specialist certification

Knowledge of CSS and HTML

Experience of Salesforce Data cloud (CDP) or experience in other CDPs (Adobe Experience, Snowflake, etc.)

Ability to articulate complex concepts clearly and professionally

Ability to analyze data to support decision-making

MCP (Marketing Cloud Personalization) activation experience

Demonstrated ability to work with JSON data structures, including configuring activation payloads and mapping data attributes

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Pension Eligible

Company

Principal Financial Group

Glassdoor3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees