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The E.W. Scripps Company · 1 day ago

General Manager/Sr. Director of Sales

Miami, FL

Full-time

Onsite

Director/Executive

10+ years exp

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. They are seeking a visionary General Manager/Sr. Director of Sales to lead local operations and execute strategic media initiatives at WSFL in Miami, ensuring growth in ratings and revenue across multiple platforms.

AdvertisingDigital MediaJournalismMedia and Entertainment

Responsibilities

Work with the local team to develop a local media strategic plan, including the content & brand strategy and help lead implementation and execution once the Regional VP/GM approves for assigned station

Provide station oversight and act as the leader in generating ratings and revenue, including developing strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation with approval from the Regional VP/GM

Take lead in the development of and ensure responsible financial stewardship to the station operating and capital expense budgets in partnership with the Regional VP/GM

Serve as the leader and subject matter expert for one of the station's functional areas, while overseeing a team of department head leaders of other functional areas

Lead and collaborate with leadership team during department head meetings

Lead a culture consistent with Scripps values, with a commitment to developing employees at all levels

Responsible for all aspects of financial statements and ensuring station compliance with Scripps policies

Enforcing all FCC, EEO, SOX and other appropriate rules and regulations

Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved

Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue

Manage the sale of advertising time to clients/agencies, involving local travel and national travel

Meet with clients, advertisers and community organizations to maintain high visibility in the market

Proactively create and manage enterprise or local station initiatives and new business projects

Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders

Supervise and provide regular feedback and training for direct reports with ultimate responsibility for all sales personnel

Perform other duties as assigned

Qualification

Budget ManagementStrategic PlanningSales ManagementLeadershipInventory ManagementAgency ManagementTeam MotivationAnalytical SkillsEffective CommunicationPresentation Skills