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Kargo · 8 hours ago

Content Marketer

San Francisco, CA

Full-time

Onsite

Entry Level

1+ years exp

Kargo is a company focused on bridging the gap between the physical world of freight and the digital ecosystem. They are seeking a Content Marketer to own content strategy, engage audiences, and manage the lifecycle of content distribution across multiple channels.

Computer VisionFreight ServiceIndustrial AutomationLogisticsSupply Chain Management

Hiring Manager

Anjennette W.

Responsibilities

Owning content strategy and telling the Kargo story, engaging our audience and scaling the way Kargo connects with the world across channels (e.g. email, social, website, blogs, and content-driven campaigns)

Manage the full lifecycle of content distribution from concept and copywriting, to scheduling, publishing, and performance optimization

Create a variety of high quality content: case studies, SEO posts, sales collateral, presentation decks, webinar decks/scripts, blog posts, landing pages, newsletters, event and webinar copy, and more

Capture customer success stories highlighting the impact of their partnership with Kargo

Maintain a library of up-to-date materials (one-pagers, email templates, ad copy, pitch decks, etc) to support sales and marketing

Track, test, iterate and optimize campaign messaging based on performance and feedback