LinkedIn · 5 days ago
Senior Industry Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $195K/yr
8+ years expLinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They are seeking a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead their marketing strategy across various customer segments. The role involves developing integrated marketing programs, driving strategic industry marketing initiatives, and collaborating with global teams to enhance LinkedIn's presence in the B2B marketing landscape.
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Responsibilities
Drive Strategic Industry Marketing Programs: Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments
Lead with Insight & Storytelling: Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers
Activate Multi-Channel Go-To-Market Campaigns: Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways
Drive Global Market Relevance: Partner with international teams to localize and scale go-to-market initiatives, ensuring content, event, and campaigns reflect regional insights and customer needs
Partner Across the Business: Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities
Champion Digital and AI Tools: Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization
Enable Sales & Drive Adoption: Create and deliver sales enablement resources—including decks, one-pagers, case studies, and training—that empower our GTM teams to engage customers with confidence and clarity
Measure and Optimize: Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals
Qualification
Required
8+ years of experience in marketing, including digital marketing and integrated campaign development
4+ years experience in B2B Marketing
Preferred
Experience marketing to a broad range of business sizes, from SMB to Enterprise. Strong understanding of digital marketing channels and tools—including paid media, webinars, email marketing, and social
Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action. Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools)
Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams
Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence. Excellent communication and stakeholder management skills within a matrixed organization
Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously. Commitment to diversity, inclusion, belonging, and LinkedIn's values-led culture
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
10001+ employees
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Leadership Team
Ryan Roslansky
Chief Executive Officer
Dan Shapero
Chief Operating Officer
Recent News
Social Media Today
2026-01-11
2026-01-10
Company data provided by crunchbase