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BNY · 1 week ago

VP, Content Specialist

Boston, MA

Full-time

Onsite

Mid, Senior Level

$81K/yr - $155K/yr

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. The VP, Content Specialist will develop and deliver market-leading content for consumers and professional clients, collaborating with the global content team to enhance client understanding of BNY Investments products and services.

Financial Services

Responsibilities

Work with the global content team to deliver the editorial agenda primarily for the North American market

Collaborate with the team to find new, impactful ways of helping our clients understand our products and capabilities

Edit, write and produce to deadlines a wide range of client-centric content, mindful of the business style and compliance requirements

Produce an array of content across marketing campaigns, commentaries, reports and websites

Build relationships with internal stakeholders across BNY Investments to identify opportunities for content collaborations to use in our markets

Adapt content to meet the needs of different activities, such as social or paid media content promotion

Work with the wider global content team to support BNY Investments across markets and help build best practices across our shared processes

Peer review and edit content produced both within the content team and wider marketing team. Support translation processes, ensuring review process is followed to ensure language is appropriate in local market

Regularly review performance of content to inform future planning formats and topic areas

Actively look for improvements in process to achieve efficiencies in reaching relevant markets and cost-efficient production

Understand and adhere to editorial compliance standards and processes. Ensure adherence to standard operating procedures and policies

Keep abreast of industry trends and topics of interest to ensure content is relevant and resonates with our professional clients. Work with our sales and marketing teams to ensure content is relevant and aligns with commercial priorities and other activities

Qualification

Fixed income expertiseInvestment writingSEO optimizationCreative content experienceAdobe WorkFrontOrganizational skillsInterpersonal skillsStrategic thinkerAttention to detailWork independently

Required

Fixed income expertise strongly preferred

Strong organizational skills and ability to meet deadlines and communicate clearly with stakeholders

Strong command of investment topics as well as a keen sense of business and sales priorities

Comfortable writing in both a retail and professional tone with a strong financial services vocabulary

Strategic and creative thinker with attention to detail

Ability to work independently as well as manage multiple projects across teams

Excellent interpersonal and communication skills; build strong, positive relationships with key external and internal partners

Experience in investment writing, SEO optimization and creative content experience (such as infographics, video and audio) preferable

Experience with Adobe WorkFront beneficial

Benefits

Highly competitive compensation

Benefits

Wellbeing programs

Flexible global resources and tools

Paid volunteer time

Generous paid leaves

Company

BNY

Glassdoor3.6

For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.

Founded in 1784