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Bombas · 3 days ago

Senior Manager, Brand Marketing (Content, Social & Influencer)

New York, NY

Full-time

Onsite

Mid, Senior Level

$113K/yr - $130K/yr

4+ years exp

Bombas is a comfort focused premium basics brand with a mission to help those in need. They are seeking a passionate, creative, and analytically-minded team player to lead influencer partnerships, content development, and social media initiatives.

ApparelE-CommerceFashionLeisureLifestyleRetail

Responsibilities

Manage and grow Bombas’ strategy for and network of brand-friendly influencers and ambassadors, and content creators

Serve as the day-to-day owner of our influencer program — including content approvals, product seeding, product priority mapping, and campaign planning

Partner with internal teams and external agencies to streamline execution and ensure consistency across all touchpoints

Track performance through UTMs, custom codes, and platform insights; generate dashboards and optimize based on results

Evolve and refine testing strategies in collaboration with Growth — including what content gets tested and where it drives

Own the day-to-day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels

Brief, create, and publish content across brand and campaign moments — partnering closely with Creative, Copy, and Product teams

Track performance metrics weekly, including click-through and engagement rates, and translate learnings into optimizations

Maintain platform-specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas

Build weekly and monthly reporting for leadership, with attention to performance storytelling

Lead the strategy and methodology for a content testing studio focused on paid social performance

Continuously generate new concepts and creative variations designed to drive conversion

Collaborate with internal and external production, art, copy, and growth partners to develop assets

Manage a testing budget and ensure efficient, high-quality creative output

Be the go-to voice for social-first integration across seasonal shoots and campaign moments

Collaborate with Creative, Copy, Product, PR, Partnerships, and Production to ensure content needs are mapped to product priorities and marketing moments

Contribute to shoot planning and direction to ensure assets are optimized for social

Qualification

Influencer marketingContent developmentSocial media strategySocial analyticsPerformance marketingCommunicationTeam collaborationCreative thinkingOrganizational skills