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Monarch Casino Resort Spa - Black Hawk · 2 months ago

Database Marketing Manager

US-CO-Black Hawk

Full-time

Onsite

Mid, Senior Level

5+ years exp

Monarch Casino Resort Spa - Black Hawk is seeking a Database Marketing Manager to oversee database maintenance and direct mail operations. The role involves analyzing direct mail campaigns, maintaining data integrity, and supervising the Database and Promotional Teams.

CasinoGambling

Responsibilities

Responsible for data base integrity (security, data cleansing, NCOA, etc.)

Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information

Maintain Player Tracking Database

Responsible for ensuring data integrity for all data sources used. Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern

Capture and perform data analysis within player tracking to monitor performance

Will review and monitor results from promotions to determine effectiveness and revenue generating impact

Assists in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino

Gather data, organize it into reports and provide conclusions

Coordinates reports and audits on direct mail to ensure accuracy. Perform analysis on direct mail efforts and maintaining accurate records

Provide pre and post campaign analysis

Provide insightful suggestions for campaigns, promotions and Marketing activities

Responsible for the strict adherences to Compliance policies, internal control procedures and the Casino’s policies and procedures

Supervises the Database and Promotional Teams

Organize the theme selection, planning, ordering items for, and execution of, casino gift promotions

Design, coordinate, execute and evaluate all events on and off site

Promote business growth and loyalty program goals, design promotions and events, execute and evaluate those events

Disseminates marketing information to the entire casino on a timely basis

Work with Marketing Manager to complete art of Direct Mail and Email

Finalize targets for email campaigns

Qualification

Structured Query Language (SQL)Database managementData analysisMicrosoft SQL ServerCasino marketing systemsProblem-solvingTeam collaborationWritten communicationOral communicationPositive attitude

Required

In-depth knowledge of direct mail including players tracking database

Knowledge and experience with Slot Player Tracking, Casino Management and Casino marketing systems

Proficient in Structured Query Language (SQL) and developing and maintaining SQL standard compliant databases (Microsoft SQL Server and other relational database products), multi-dimensional databases, and data mining models

Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Microsoft SQL Server, Access, and Excel

Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs and flow charts

Proven experience in the use of computer systems including database systems, software, data retrieval methodologies and quantitative analysis

Ability to maintain strict confidentiality of classified information

Must be competent with various PC based software programs, especially in database and spreadsheet programs

Proven analytical and problem-solving abilities

Experience at working both independently and in a team-oriented, collaborative environment is essential

Strong written and oral communication skills and interpersonal skills

Enthusiasm and positive attitude

5 years gaming and/or similar challenging environment