Axial1 Performance Science · 2 months ago
Associate Director, Marketing Analytics
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $135K/yr
4+ years expAxial1 is a full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to activate all performance drivers and channels. The Associate Director of Marketing Analytics will lead the Performance Media & Growth team, focusing on analyzing website and paid media performance, building actionable forecasts, and driving innovation in marketing analytics.
AdvertisingAnalyticsBrand MarketingDigital MarketingMarketing
Responsibilities
Turn strategic marketing questions into clear analyses with defined goals
Build channel and funnel views (performance trends, marginal ROAS, LTV/CAC cohorts, creative insights)
Provide ad hoc and recurring reads on site behavior and paid media (search, social, programmatic, retail media, CTV)
Build near-term forecasts (e.g., regression or time-series) with clear assumptions and ranges
Work with Data Science on deeper models when needed (e.g., MMM). Define the ask, validate results, and plan how to put them into use
Explain forecast vs. actuals each month and outline drivers, risks, and opportunities
Design and read geo-tests and other causal studies. Set guardrails (power, minimum detectable effect (MDE), contamination checks)
Combine platform results, incrementality tests, and models into one clear readout that can be translated into ongoing dashboards and reports for day to day optimization
Define data models, trusted datasets, and dashboard templates; keep definitions consistent and usable
Partner with Data Engineering to establish new data connections and taxonomy/label requirements
Collaborate with data visualization specialists to improve dashboard usefulness; provide clear requirements and QA
Lead client marketing analytics discussions
Present forecasts and test results, and recommend decisions
Create simple playbooks and checklists so media/growth teams can move faster with confidence
Contribute to the marketing analytics innovation roadmap (measurement improvements, AI/LLM use cases, new dashboards)
Prototype and pilot new approaches; document what works and roll out playbooks to the team
Participate in capability building (interview exercises, skill rubrics, onboarding materials) as we grow the function
Qualification
Required
4–6 years in marketing/growth analytics within performance media (agency or in house)
Hands-on experience forecasting (regression or time series), with the ability to scope and validate deeper models with Data Science
Proficiency in SQL and either Python or R (pandas, NumPy, statsmodels/scikit-learn or R equivalents)
Experience integrating warehouse sources (e.g., Redshift/S3) into BI tools and dashboards
Experiment design and causal basics (geo tests, matching/CUPED, power/MDE) experience
Experience building and maintaining dashboards in ThoughtSpot, Tableau, or Power BI
Clear communication and confident client presentation skills
Curious and experimentation mindset; comfortability testing new methods and turning results into simple playbooks
Passion for AI/LLMs tools, innovative AI use cases and process automation
Bachelor's degree from an accredited college or university
Preferred
MMM/light-MMM experience; CTV and retail media measurement; privacy-aware measurement
Familiarity with AWS/S3, Supermetrics, dbt-style modeling, and data-quality/observability
Experience evaluating analytics/measurement vendors or tools and summarizing trade-offs for decision makers
Company
Axial1 Performance Science
Axial1 Performance Science provides performance marketing, performance branding, performance commerce, and performance analytics services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Scott Moore
Chief Analytics & Strategy Officer
Company data provided by crunchbase