Airwallex · 11 hours ago
Manager, Performance Marketing, Brandformance
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. The Manager of Performance Marketing, Brandformance will lead campaigns to elevate brand awareness and drive measurable business results, partnering across teams to blend storytelling with performance metrics.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels
Create full-funnel frameworks that evolve brand channels into performance levers — reducing CAC and improving conversion efficiency
Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution
Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel
Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action
Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels. Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics
Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance — leveraging data-driven creative and sequential messaging
Collaborate with creative partners to evolve brand assets based on engagement, conversion, and CAC insights
Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting
Partner closely with Data Science to measure incrementality of every initiative, including how to best plan for halo
Partner with analytics and data teams to unify brand and performance measurement — from impression share and reach to MQLs, pipeline, and CAC
Run brand lift, incrementality, and efficiency analyses to quantify the ROI of upper-funnel investments
Create and maintain dashboards (Looker, Tableau, GA4) visualizing both brand health and down-funnel impact
Translate insights into actionable creative and channel optimizations that enhance ROI over time
Collaborate with Brand, Product Marketing, and Growth to ensure creative and media align to the customer journey
Partner with Regional and Global Marketing teams to adapt brandformance frameworks for local markets
Work with Finance, RevOps, and Analytics to monitor performance against CAC and pipeline goals
Act as the bridge between creative storytelling and data-driven optimization, advocating for performance-backed brand growth
Qualification
Required
5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment
Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency
Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies
Ability to balance brand strategy with performance rigor, translating creative ideas into measurable results
Exceptional analytical skills — experienced in interpreting media data and connecting it to pipeline and ROI
Excellent communication and stakeholder management skills across creative, marketing, and analytics functions
Bachelor's degree in Data Science, Econometrics, Business Analytics
Preferred
Experience running integrated brand-to-demand campaigns across multiple geographies
Familiarity with multi-touch attribution (MTA), MMM, and lift testing frameworks
Understanding of AI and automation workflows for creative optimization and content scaling
Strong grasp of CAC, LTV, and ROI modeling to guide investment decisions
Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won)
Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution
Exceptional leadership, communication, and stakeholder management skills
Multi-lingual and particularly Mandarin or Cantonese
MBA Degree is a plus
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
Company data provided by crunchbase