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Woodwell Climate Research Center · 2 months ago

Vice President of Marketing and Communication

Falmouth, MA, US

Full-time

Hybrid

Director/Executive

10+ years exp

Woodwell Climate Research Center is a leading independent non-profit climate research institute dedicated to advancing climate policies through scientific research. The Vice President of Marketing and Communications will develop and execute a comprehensive marketing strategy to enhance the organization's reputation, engage stakeholders, and support fundraising efforts in the fight against climate change.

Research

Responsibilities

Being a key member of the senior leadership team, helping to shape organization-wide strategy and decision-making

Leading, mentoring, and managing the marketing and communication team, building on existing strengths and supporting exceptional performance and professional growth

Using tried-and-true marketing and communication strategies while also embracing emerging strategies and technologies

Oversee the creation and delivery of compelling content across multiple channels including digital, print, social media, and events

Cultivate strong relationships with media, influencers, and key partners to elevate organizational visibility and credibility

Lead proactive and reactive media engagement, including crisis communications

Manage the marketing and communications budget, creating and analyzing performance metrics, and continuously optimizing strategies to enhance return on investment

Qualification

Senior leadership experienceMarketing strategy developmentDigital marketing proficiencyTeam management skillsPublic relations experienceBudget management skillsProject management skillsCrisis communicationsAnalytical skillsStakeholder engagementAI platform familiarityCRM systems familiarityCommunication skillsInterpersonal skillsStorytelling ability

Required

Substantial prior senior leadership/executive level experience

Excellent communication, presentation, and interpersonal skills

Ability to draft clear, persuasive messaging and to engage effectively with internal and external stakeholders

Documented history of developing and executing successful marketing strategies that drive measurable results

Proven ability to utilize strategic thinking and analytical skills to interpret market data and guide decision-making

Demonstrated leadership and team management skills are critical for motivating and developing a high-performing team

Possess a portfolio or examples of work, such as campaigns, strategies, and key results

Strong project management and budgeting skills ensure that initiatives are delivered on time, within scope, and aligned with financial objectives

Proficiency with digital marketing tools and analytics platforms enables the VP to monitor campaign effectiveness and optimize strategies in real time

Experience within nonprofit and research and science industries or a closely related sector

Familiarity with leveraging AI platforms in a marketing function

Familiarity with digital marketing tools, analytics platforms, and CRM systems

Demonstrated ability to manage large budgets and complex projects

Experience in public relations, corporate communications, or brand management

Ability to travel up to 10% of the time

10+ years of progressive experience in marketing and communications roles and a minimum of 5 years in a senior leadership position

Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience