Airwallex · 2 weeks ago
Manager, Performance Marketing, SEM
San Francisco, CA
Full-time
Hybrid
Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a global payments and financial platform that empowers businesses worldwide with integrated solutions. The Manager, SEM will own and execute the global SEM marketing strategy, driving customer acquisition and revenue growth through high-impact paid search campaigns.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities
Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency
Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results
Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership
Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging
Manage SEM budgets, forecast spend, and ensure optimal allocation of resources
Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge
Partner with external agencies and vendors as needed to scale execution and drive innovation
Qualification
Required
5+ years of hands-on SEM marketing experience, with a proven track record of running and optimizing global paid search campaigns
Bachelor's degree in Marketing, Business, or a related field
Deep expertise in Google Ads, Bing Ads, and other major SEM platforms
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Experience managing SEM budgets and delivering measurable ROI
Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment
Preferred
Experience in fintech, SaaS, or B2B marketing environments
Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau)
Experience with landing page optimization, A/B testing, and conversion rate optimization
Ability to think creatively and deliver innovative SEM solutions
Knowledge of financial products, sales strategies, and industry regulations
Multi-lingual and particularly Korean, Japanese or French
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
2026-01-22
2026-01-22
2026-01-22
Company data provided by crunchbase