Plaid · 1 day ago
Content Lead
San Francisco, CA
Full-time
Onsite
Director/Executive
$193K/yr - $359K/yr
15+ years expPlaid is a company dedicated to transforming the way people interact with their finances by providing powerful tools for developers. The Content Lead will define and scale Plaid's content strategy, manage editorial operations, and oversee content performance to enhance brand awareness and demand generation.
BankingFinancial ServicesFinTech
Responsibilities
Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness
Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content
Owning Plaid’s editorial calendar across Plaid’s owned channels
Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content
Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand
Partnering across marketing to align content with launches, campaigns, and demand generation goals
Building processes that streamline creation, increase output, and ensure cross-channel alignment
Managing and mentoring a lean content team and agencies
Measuring content performance and sharing insights
Qualification
Required
15+ years of content marketing or editorial experience, with a focus on B2B or fintech
8+ years of experience in building and managing high-performing content teams
Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
Strong analytical skills and ability to use data to assess content performance and drive program strategy
Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers' and this role is no different
Benefits
Medical
Dental
Vision
401(k)
Company
Plaid
Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
501-1000 employees
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.31BKey Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown
Leadership Team
Zachary Perret
Co-Founder & CEO
Eric Sager
COO
Recent News
Crunchbase News
2026-01-06
Index Ventures
2026-01-02
Company data provided by crunchbase