Okta · 8 hours ago
Marketing Al Systems & Process Manager
Bellevue, WA
Full-time
Hybrid
Senior Level
$140K/yr - $210K/yr
5+ years expOkta is The World’s Identity Company, focused on providing secure access and authentication solutions. The Marketing AI Systems & Process Manager will connect Technology Data & Insight, Marketing Operations, and the Marketing business unit to build and scale AI Marketing initiatives, optimizing business processes and driving data-backed strategies.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Partner with the Marketing AI team to design the AI strategy for marketing operations, ensuring AI solutions meet specific business needs and align with overall objectives
Partner with Marketing Technology to define and own the multi-year roadmap for AI projects and integrations
Partner with Business Technology, Data & Intelligence (TDI) to design and build scalable, secure, and cost-effective AI systems, managing potential risks
Play a key role in defining the AI architecture and selecting appropriate technologies, ensuring new tools are well-integrated with existing data management and analytics tools
Conduct deep-dive discovery with teams across the GTM organization, documenting and visualizing critical Marketing business processes end-to-end (e.g., Lead-to-Opportunity, Inbound Lead Flows), creating a definitive library of "as-is" workflows
Analyze existing processes and partner with the Marketing AI team to identify bottlenecks, manual tasks, and pain points ripe for AI-driven automation and optimization, quantifying the potential impact of these improvements
Serve as the primary liaison, translating business needs and process gaps into clear requirements for potential AI solutions and vendors
Oversee the design and implementation of AI models and their conversion into Application Programming Interfaces (APIs) for widespread use in marketing campaigns
Collaborate within the Marketing Data Operations and Technology team and other AI professionals to augment transformation efforts by identifying and piloting use cases
Build and own AI workflows and automation in existing Marketing technology, such as Marketo, 6sense, Clay, Zapier, etc
Partner with the Business Technology, Data & Intelligence team to plan and execute the implementation of new GTM AI tools/automations, managing project timelines, dependencies, and user acceptance testing for designated areas
Collaborate effectively with data scientists, data engineers, developers, operations, and business unit leaders to govern and scale AI initiatives and drive tangible business value
Align technical implementation with existing and future requirements by gathering inputs from multiple stakeholders and developing processes and products based on these inputs
Work closely with leaders in Marketing Strategy & Operations, GTM Operations, and Marketing to understand priorities, gain buy-in for process changes, and ensure new solutions are adopted effectively
Provide strategic technology landscape assessment to drive capability development and champion success by identifying contributions toward strategic initiatives
Own the administration and strategy for specific GTM AI applications. Develop best practices, create documentation, and provide support to maximize investment value
Govern best practices for data integrity, compliance (e.g., GDPR, CCPA, SOC2), and system security within the AI ecosystem
Collaborate within the Marketing Data Operations and Technology team on requirements for data flows, data lakes, and semantic mappings to ensure high-quality data inputs for AI models
Enable business stakeholders through integration and architecture documentation, data governance models, and training on system best practices
Work closely with security and risk leaders to foresee and overturn risks, ensuring ethical AI implementation and trust in AI systems
Stay informed about upcoming regulations and map them to best practices
Understand data privacy, potential for manipulation, and the importance of ethical considerations in AI applications
Stay informed about emerging AI trends, autonomous agents, and multi-agent systems to keep marketing initiatives at the cutting edge
Audit AI tools and practices across data, models, and software engineering with a focus on continuous improvement, ensuring a feedback mechanism to assess AI services, support model recalibration, and retrain models
Qualification
Required
5+ years of experience in a Marketing Operations, Marketing Solutions Architect, Marketing Data Operations, Marketing Systems Engineer, or related role
Demonstrated expertise in business process mapping, analysis, and re-engineering. Proficient with tools like Visio, Lucidchart, or similar process documentation software; you naturally think in flowcharts and are driven to find more efficient ways of working
Proven experience managing complex, cross-functional projects from discovery through to implementation
Strong analytical skills and a highly structured, detail-oriented approach to problem-solving
Strong understanding of machine learning, data pipelines, cloud infrastructure, APIs, and various AI/ML frameworks. Knowledge of DevOps workflows and tools, such as Git, containers, Kubernetes, and CI/CD
Direct experience implementing or administering a major GTM system (e.g., Salesforce, Marketo, 6sense, Tableau, etc)
Strong understanding of data management principles, including data governance, data quality, data security, and data lifecycle management. Knowledge of data integration and interoperability between systems (e.g., APIs, middleware, data lakes/warehouses)
Ability to design and build complex, scalable, and secure systems. In-depth knowledge of components and architectural trade-offs involved across data management, governance, model building, deployment, and production workflows of AI
Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders at all levels. Excellent ability to communicate technical concepts and strategies to both technical and non-technical stakeholders. A collaborative mindset is essential to harmonize relationships among various stakeholders
Preferred
Experience with process improvement methodologies like Lean or Six Sigma
Familiarity with the current landscape of GTM AI tools (e.g., conversational AI, lead scoring, forecasting, content generation)
Experience working in a change management capacity, helping teams adopt new technologies and processes
Knowledge of marketing platforms (e.g., marketing automation, CMS, DAM), customer journey mapping, and marketing operations
Proficiency with SQL and business intelligence (BI) tools and reporting platforms (e.g., Tableau, Looker)
Knowledge of advanced analytics tools (e.g., SAS, R, Python) and ML/Deep Learning frameworks (e.g., TensorFlow)
Benefits
Equity (where applicable)
Bonus
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
5001-10000 employees
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Leadership Team
Todd McKinnon
CEO & Co-Founder
Frederic Kerrest
Vice-Chairman & Co-Founder
Recent News
2026-01-18
BiometricUpdate.com
2026-01-16
Company data provided by crunchbase