Airwallex · 1 day ago
Director, Global Performance Marketing
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$170K/yr - $260K/yr
10+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. They are seeking a strategic, data-driven marketing leader to oversee their global Performance Marketing function, focusing on customer acquisition and conversion across various channels.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities
Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI
Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms
Define best practices for campaign structure, bidding strategies, automation, and measurement
Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency
Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity
Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation. Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau)
Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo)
Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking
Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy
Build and lead a high-performing global team of channel managers, strategists, and analysts
Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives
Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization
Drive operational excellence through clear documentation, dashboards, and cross-regional enablement
Serve as a mentor and coach — cultivating a culture of experimentation, curiosity, and accountability
Qualification
Required
10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact
Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure
Proven ability to manage multi-million-dollar global media budgets efficiently
Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making
Exceptional leadership, communication, and stakeholder management skills across functions and geographies
Bachelor's or Master's degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field
Preferred
Experience leading multi-region or global marketing teams (APAC, EMEA, ANZ, Americas)
Familiarity with AI-driven creative and media automation frameworks
Strong understanding of pipeline contribution measurement and B2B demand-gen attribution
Experience working cross-functionally with Finance, RevOps, and Data Science teams
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase