Cheil USA · 1 day ago
Senior Strategist
Plano, TX
Full-time
Hybrid
Mid, Senior Level
4+ years expCheil USA is a leading creative agency with a rich history of working with iconic brands. They are seeking a Senior Strategist who will connect data, culture, and creativity to craft impactful strategies that resonate with consumers and drive brand relevance. The role involves conducting research, developing audience insights, and presenting strategies to both internal teams and clients.
AdvertisingDigital MarketingMarketingPublic Relations
Responsibilities
Conduct Primary and Secondary Research: Proactively use research tools such as MRI-Simmons, GWI, and Resonate to gather both qualitative and quantitative data
Demonstrate proficiency in primary research methodologies, including writing surveys, conducting interviews and moderating focus groups. Analyzing data to uncover valuable insights
Create Compelling, Data-Backed Stories with Actionable Insights: Utilize research and insights to create persuasive and engaging narratives that support your strategic recommendations, ensuring they’re both impactful and aligned with business objectives
Become a Brand Expert: Deeply understand Samsung's product portfolio, competitive landscape, and audience segments
Champion the consumer: Develop detailed audience profiles, segmentation frameworks, and communication strategies grounded in empathy and cultural awareness
Craft Effective Strategies: Develop and refine strategies that align with business objectives, product positioning, brand messaging and inspire creative teams
Evaluate Creative Work: Provide clear, rational feedback to strengthen creative outputs
Present with confidence: Communicate strategic thinking clearly and persuasively to clients and internal teams, ensuring ideas are understood, bought in, and acted upon
Support new business growth: Contribute to pitch strategy and presentations, helping expand the agency’s portfolio through strategic storytelling and insight-driven thinking
Qualification
Required
A Bachelor's degree in social sciences, advertising, and related fields preferred
Agency Experience: 4+ years in an integrated advertising agency or fast-paced brand experience
Strategic Experience: 2+ years in building marketing communication strategies for brands
Proficiency with audience data tools (MRI-Simmons, GWI, Resonate) and comfort working with analytics to uncover insights
Strong understanding of how to build consumer journeys, message hierarchies, and channel frameworks
Excellent presentation and storytelling skills, with the ability to synthesize complexity into clarity
A collaborative, team-first mindset and passion for creating culture-shaping work
A positive, solutions-focused approach and comfort navigating ambiguity
Flexibility for occasional travel, extended hours, and weekend work as needed
Must be located in or willing to relocate to the area
Eager to work in a hybrid office environment with a minimum of 2 days in-office (Tuesdays & Thursdays) and the remaining 3 days optional for remote
Company
Cheil USA
Cheil USA is a marketing agency offering advertising, public relations, content production, and live events management services.
201-500 employees
H1B Sponsorship
Cheil USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Growth StageLeadership Team
Karin Merriam
Chief Human Resources Officer
Company data provided by crunchbase