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Notch · 2 months ago

Demand Generation & ABM Lead

Manhattan, NY

Full-time

Onsite

Mid, Senior Level

3+ years exp

Notch is a fast-growing startup at the forefront of the AI revolution, helping companies scale smarter and deliver human-like customer experiences. They are seeking a Demand Generation & ABM Lead to own their B2B marketing funnel, responsible for designing and executing marketing programs that drive high-quality leads and revenue growth.

Artificial Intelligence (AI)InsurTechSaaS

Responsibilities

Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts

Design and manage ABM campaigns targeting key accounts in strategic verticals

Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays

Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel

Build and own a content strategy focused on thought leadership, use cases, and customer success

Launch webinars, virtual events, and campaigns that educate and convert

Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs

Collaborate with product and customer success to surface insights and stories that resonate with target audiences

Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline

Test and scale performance marketing programs across channels

Build email and nurture campaigns to engage leads and re-activate cold opportunities

Analyze channel performance, experiment with new tactics, and optimize for ROI

Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution

Own HubSpot or similar CRM setup, reporting, and data hygiene

Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness

Qualification

B2B SaaS marketingDemand generationAccount-based marketingHubSpotMulti-channel marketingSEOContent strategyEmail automationAnalytical mindsetCommunication skillsCollaboration