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Strategic Factory · 3 months ago

SEO and Paid Search Specialist

OWINGS MILLS,MD,US

Full-time

Onsite

Mid Level

4+ years exp

Strategic Factory is a growing company focused on digital marketing solutions. The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs, implementing best practices in SEO, PPC, and analytics.

AdvertisingBrand MarketingDigital MarketingGraphic DesignMarketing

Responsibilities

Execute on-site, technical, and off-site SEO initiatives as defined in client strategies

Conduct keyword research and apply insights to optimize content, metadata, and internal linking

Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.)

Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog

Manage local SEO, including Google Business Profile optimization and citation consistency

Stay up to date on search algorithm changes and apply current SEO best practices

Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies

Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates

Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS)

Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager

Monitor performance and generate reports with actionable insights and improvement recommendations

Test new ad formats, responsive search ads, and performance max campaigns for continual optimization

Measure and report on campaign KPIs, including traffic, conversions, and ROI

Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts

Provide clear, data-backed updates to the Client Services team for client reporting

Collaborate on tracking and attribution models to ensure marketing activities are accurately measured

Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution

Implement recommendations for landing page improvements and conversion optimization

Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes

Proactively identify areas for improvement within campaigns and workflows

Qualification

SEOPPCGoogle AdsGoogle Analytics 4Microsoft AdsSEO toolsCMS platformsData analysisHTML/CSS knowledgeCRM systemsCertificationsCommunication skillsProblem-solving skills

Required

Bachelor's degree in Marketing, Communications, or a related field preferred

4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting

Proficient with: Google Ads, Microsoft Ads, Google Analytics 4, Google Tag Manager, Google Search Console, SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar, CMS platforms such as WordPress, Microsoft Excel/Google Sheets for data analysis and reporting

Demonstrated experience meeting or exceeding KPI goals for multiple clients

Strong analytical and problem-solving skills, with attention to detail

Excellent written and verbal communication skills for internal reporting and documentation