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Authentic Brands Group · 3 days ago

Director, Global Partnerships - Authentic Live

NYC Metro Area

Full-time

Onsite

Director/Executive

$150K/yr - $170K/yr

7+ years exp

Authentic Brands Group is the world’s largest sports and entertainment licensing company, seeking a Director to grow global experiences sponsorship revenue and execute their go-to-market strategy. The role involves driving new revenue streams, managing relationships with brand partners, and developing innovative sponsorship programs across a vast portfolio.

AdvertisingBrand MarketingMarketingMedia and Entertainment

Responsibilities

Identify, prospect, and secure new high-value sponsorship deals across sports and entertainment properties, with a focus on event fee commitments, maximizing revenue for the organization

Establish and maintain relationships with high-level brand decision-makers, agencies, and industry partners

Work closely with marketing, brand, PR/comms, legal, and other internal departments to ensure successful execution of sponsorship agreements and deliverables

Analyze industry trends, competitor activities, and emerging markets to capitalize on sponsorship opportunities

Develop and present customized sponsorship proposals to clients, showcasing value and alignment with their brand objectives

Implement comprehensive sponsorship sales strategies that drive revenue growth and enhance brand partnerships

Continuously evolve sponsorship offerings to include innovative and engaging activations that enhance fan and customer experiences

Monitor and report on sponsorship sales performance metrics and ensure targets are consistently achieved or exceeded

This is an individual contributor role, that will also help mentor the Sales Specialist. The Sales Specialist supports the full Sponsorship team

Qualification

Sponsorship SalesRelationship ManagementMarket AnalysisAnalytical AbilitiesStrategic ThinkingInnovation-DrivenNetwork of RelationshipsCommunication SkillsCustomer-FocusedResults-Oriented