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Ring Concierge · 3 days ago

Senior Manager, Performance Marketing

New York, United States

Full-time

Hybrid

Senior Level

$130K/yr - $140K/yr

5+ years exp

Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. They are seeking a Senior Manager of Performance Marketing to oversee all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis, while driving growth through data-driven marketing strategies.

E-CommerceJewelryRetailWomen's

Responsibilities

Operate as an individual contributor, with proven ability to define strategy and independently execute performance marketing programs

Own planning and execution of acquisition marketing programs across channels including paid social, SEM, affiliate marketing and emerging channels

Oversee the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation

Leverage customer analytics to develop and deploy campaigns that drive overall customer retention and acquisition

Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics

Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement

Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing

Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc

Oversee agencies responsible for day to day execution of paid media strategies

Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts

Evaluate multiple attribution data sets to support measurement and success of campaigns and strategies

Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

Qualification

Performance marketing strategiesPaid digital programsData analytics toolsCustomer acquisitionGoogle AnalyticsFacebook Ads ManagerGoogle AdwordsTiktok adsHighly organizedCommunication

Required

Bachelor's degree in marketing, business, or a related field

5+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business

Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels

Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms

Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations

Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns

Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership

Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment