Oakwood Village · 1 day ago
Sales and Marketing Director
Madison, WI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expOakwood Village is dedicated to serving a thriving community of seniors, emphasizing dignity, connection, and purpose. They are seeking a Sales and Marketing Director who will drive occupancy growth, oversee a sales team, and manage marketing initiatives to enhance community engagement and brand presence.
Health CareRetirement
Responsibilities
Drive occupancy and census growth across Independent Living, Assisted Living, and Memory care
Oversee, coach, and support a five-person sales team responsible for managing the full sales pipeline—from inquiry to waitlist to closing
Serve as a working manager, actively participating in sales efforts and providing backup coverage for counselors as needed
Monitor and analyze sales metrics, forecasting, and conversion rates, adjusting strategies to ensure targets are met
Oversee and participate in the management of the community waitlist, ensuring timely communication and accurate tracking
Act as the first point of contact for contract-related questions from prospective residents, current residents, and staff members, ensuring clarity, consistency, and compliance with organizational standards
Support major sales initiatives, including the lease-up of new builds
Oversee execution of social media, event promotion, and on-the-ground marketing activities
Partner with the CMO on advertising, campaigns, content development, and reporting
Gather sales team insights to inform messaging and marketing initiatives
Represent the organization at community events, outreach activities, and networking opportunities
Partner closely with the CMO and other campus leaders to align census strategies with organizational goals
Ensure consistency in communication and brand standards across marketing channels
Contribute to a culture of hospitality, teamwork, and mission-driven service
Qualification
Required
Demonstrated ability to meet or exceed occupancy/census goals
Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Proficiency with marketing tools such as CRM systems, Social media platforms and Analytics tools
Working knowledge of Email marketing platforms, Basic design tools
Excellent communication, presentation, and relationship-building skills
Strong organizational and analytical abilities
Ability to balance strategic leadership with hands-on execution in a lean environment
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years of experience in sales leadership, preferably in senior living, Real Estate, or other related service industry
Company
Oakwood Village
We are Called to serve a thriving community where seniors live with dignity, connection, and purpose.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Christine O'Donnell
Chief Financial Officer
Barbara Gilson, CAP
Executive Assistant to the CEO, Board of Directors & Councils
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