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Fingerpaint Group · 1 day ago

Director of Digital Strategy

United States

Full-time

Remote

Director/Executive

8+ years exp

Fingerpaint Group is a vibrant full-service medical communications agency that helps pharmaceutical and biotech companies communicate complex scientific data effectively. The Director of Digital Strategy will lead digital and engagement strategy for assigned brands, manage social media initiatives, and ensure digital best practices across projects and initiatives.

AdvertisingBrand MarketingWeb Design

Growth Opportunities

Responsibilities

Leads digital growth efforts for assigned clients

Leads digital case study creation for assigned clients

Develops key insights to provide strategic approach and recommendations for brand planning and new business opportunities

Thought leader who participates in conferences, marketing, and other business growth-related activities

Responsible for data-informed growth opportunities to deliver business impact

Develop, implement and manage social media campaigns and community strategies across all relevant channels

Work closely with the account services and scientific services teams to solve immediate problems and capitalize on opportunities to improve the social community

Stay informed on industry trends and the social landscape, applying learnings to client's business

Maintain a pulse on all key platform changes, sharing implications and needed actions with clients

Initiate and manage continuous and event-driven social listening campaigns covering a variety of objectives

Bridge the communication gap between technology and marketing both internally and with clients

Lead discussions with Creative & Development teams to ensure UX & UI best practices are met for all digital projects

Partner with Creative teams to provide trends, develop ideas, and maximize the use of technology to bring the ideas to life

Work with account team members to maintain the highest level of customer service and satisfaction, including presenting to clients as needed

Ensure internal & client facing digital initiatives are executed with digital best practices in mind, and offer data and/or clear reasoning to help guide decision making for such projects

Participates in professional development activities and maintains professional affiliations as necessary (Ex: Google AdWords Certification, Pharma Advertising & Compliance Training Certification, etc)

Qualification

Digital strategySocial media strategySEO expertiseEmail marketingHealthcare/Pharma experienceWeb development knowledgeEmerging digital trendsAnalytical skillsExceptional writing skillsCommunication skillsPresentation skillsLeadership skills

Required

Bachelor's degree in Marketing, Communications or related field

8-10 years digital consulting, creative and/or strategy experience (Healthcare/Pharma required)

Strategic/big picture thinker with an ability to operationalize

Exceptional writing, communication and presentation skills

Proven ability to successfully work with and guide senior-level clients and internal Agency teams

Expertise in building social media strategies and cultivating scientific exchange

Expertise in SEO and tools such as Moz, SEMRush, Screaming Frog, etc

Expertise in email marketing and tests, as well as tools such as Email on Acid/Litmus

Strong working knowledge of web development

Strong familiarity and understanding of emerging digital trends and technologies

Strong passion for and knowledge of technology, emerging media and the Internet – including social media, SEO, CRM, and other digital marketing tactics

Strong leadership, management and analytical skills