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Waystar · 2 months ago

Enterprise Market Development Executive

Louisville, KY

Full-time

Onsite

Mid Level

Waystar is a company that simplifies healthcare payments through innovative technology and robust client support. The Enterprise Market Development Executive will focus on lead generation and developing qualified strategic sales leads for the Enterprise Ambulatory sales team.

FinanceHealth CarePaymentsSoftware

Growth Opportunities

Responsibilities

Qualify leads and prospects based on criteria defined by the sales process

Leverage AI tools (CoPilot, ChatGPT, etc.)

Work closely with Enterprise Ambulatory AVP's to develop, iterate, and execute on a collaborative territory plan

Profile assigned territory and accounts and drive outbound prospecting to generate new business

Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts

Conduct research on accounts using sales intelligence tools, including social media tools to increase/identify Total Addressable Market (TAM) expansion

Develop an understanding of the account's business issues and other relevant information

Provide input to marketing including feedback on quality of leads from marketing programs

Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences

Educate prospects about Waystar strategic solutions

Use CRM - Salesforce.com - to log, track and report on activities

Work to meet defined metrics goals

Previous experience with full sales cycles preferred

Demonstrated ability to think on a strategic level and execute on a tactical level

Qualification

Lead generationSalesforce.comHealthcare IT salesCommunication skillsProblem solvingOrganizational skillsInterpersonal skillsTeamworkSelf-motivated

Required

Qualify leads and prospects based on criteria defined by the sales process

Leverage AI tools (CoPilot, ChatGPT, etc.)

Work closely with Enterprise Ambulatory AVP's to develop, iterate, and execute on a collaborative territory plan

Profile assigned territory and accounts and drive outbound prospecting to generate new business

Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts

Conduct research on accounts using sales intelligence tools, including social media tools to increase/identify Total Addressable Market (TAM) expansion

Develop an understanding of the account's business issues and other relevant information

Provide input to marketing including feedback on quality of leads from marketing programs

Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences

Educate prospects about Waystar strategic solutions

Use CRM - Salesforce.com - to log, track and report on activities

Work to meet defined metrics goals

Strong written and verbal communication skills

Strong problem solving, organizational and interpersonal skills

Ability to work both individually and in a team environment

Self-motivated with the ability to work in a fast paced and constantly changing environment

Experience using a CRM, (Salesforce.com preferred)

Preferred

Previous experience with full sales cycles preferred

Bachelor Degree preferred

Previous healthcare IT sales methodology training a plus

Benefits

Competitive total rewards (base salary + bonus, if applicable)

Customizable benefits package (3 medical plans with Health Saving Account company match)

We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays

Paid parental leave (including maternity + paternity leave)

Education assistance opportunities and free LinkedIn Learning access

Free mental health and family planning programs, including adoption assistance and fertility support

401(K) program with company match

Pet insurance

Employee resource groups