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Johnson & Johnson · 2 months ago

Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

Irvine, California, United States of America

Full-time

Hybrid

Director/Executive

$146K/yr - $252K/yr

10+ years exp

Johnson & Johnson is a leader in healthcare innovation, dedicated to improving health outcomes through advanced medical solutions. The Director, Global Strategic Marketing, Refractive Equipment Portfolio will be responsible for developing and executing the global marketing strategy for refractive equipment, focusing on business planning, market research, and multi-channel marketing to drive growth.

Hospital & Health Care

Comp. & Benefits

Responsibilities

Global portfolio planning for the implant portfolio, including development/execution of a 5-year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans both for top line and bottom line

Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions

Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management

Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages

Lead product messaging – sales aids, KOL Speaker Decks, Launch plans

Designs recommendations for global branding, positioning, and pricing strategies that deliver value

Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations

Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc

Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution

Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances

Performance management

Provides coaching, feedback and development opportunities for team members

Leads efforts for talent acquisition and talent development for the team

Leads talent development and leadership pipeline

Build a high performing team and winning team culture

Qualification

Strategic MarketingProduct InnovationMarket ResearchCross Functional LeadershipOphthalmology KnowledgePortfolio ManagementBrand PositioningFinancial PlanningPeople LeadershipCustomer IntelligenceData AnalysisDigital StrategyProblem Solving

Required

A minimum of a bachelor's degree is required

A minimum of 10 years work/business experience is required

A minimum of 7 years health care experience is required

A minimum of 3 years of marketing leadership experience is required

Experience and successful track record leading product innovation and successful commercialization is required

Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required

Proven track record of developing talent with positive leadership characteristics is required

Strong cross functional leadership, ability to set vision and inspire cross functional team is required

Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required

Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required

Demonstrated ability to lead marketing agencies and inspire strong output is required

Up to 30% domestic and international travel required