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SexyHair · 2 months ago

Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS

Culver City, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$80K/yr - $100K/yr

8+ years exp

SexyHair is a company that is seeking a Senior Manager for Social Channel & Creator Marketing, focusing on strategies for community engagement across Meta and Pinterest. This role involves developing content strategies, managing creator partnerships, and overseeing performance analytics to drive brand awareness and business growth.

BeautyHealth CareManufacturing

Responsibilities

Develop and lead the Meta & Pinterest strategies across all four MSDS brands, defining each channel’s role in brand storytelling and conversion

Craft community-driven content strategies that bring brand purpose to life through conversation, education, and visual inspiration

Define and evolve best practices for feed, Reels, Stories, and Pins — optimizing each format for engagement and reach

Integrate content and commerce by linking brand storytelling to path-to-purchase (e.g., tagged shopping, link-in-bio, Pinterest Shop)

Build and manage relationships with creators who thrive on Meta and Pinterest — from professional stylists to lifestyle micro-influencers

Oversee content co-creation, briefing, and storytelling alignment with each brand’s aesthetic and voice

Collaborate with Paid Media and Digital Commerce teams to amplify creator content for engagement and conversion

Drive “micro & nano creator waves” that scale advocacy and extend content reach cost-effectively

Own community engagement strategies across Instagram and Facebook — ensuring responsive, authentic interaction with followers

Develop content frameworks that activate stylist and consumer communities around education, self-expression, and transformation

Partner with Brand Education teams to spotlight stylist content and amplify professional expertise

Foster a strong connection between MSDS brand channels and salon communities nationwide

Oversee content calendars for Meta & Pinterest, ensuring alignment with campaigns, launches, and brand narratives

Partner with Creative Design to ensure all assets are visually elevated and platform-optimized

Ensure continuous testing and learning across content types — balancing performance data with creative intuition

Collaborate with Brand Directors to ensure key campaigns have 360° social integration across entertainment (TikTok), community (Meta), and education (YouTube)

Track KPIs such as reach, engagement, saves, shares, follower growth, referral traffic, and conversion

Partner with Business Intelligence to connect channel data with campaign and sales performance

Provide actionable insights to the Director and Brand teams to optimize content and creator investments

Conduct quarterly platform reviews highlighting learnings, innovations, and cultural shifts

Lead and mentor Social Content Managers across brands (Meta SexyHair, Meta DevaCurl, etc.), fostering creativity, speed, and accountability

Collaborate with fellow Senior Managers for TikTok and YouTube to ensure cross-platform cohesion

Cultivate strong alignment with Brand, Creative, and Digital Commerce teams to ensure seamless storytelling and execution

Qualification

Social media marketingContent strategyCreator managementMeta ecosystem expertisePinterest ecosystem expertiseEntrepreneurial mindsetTeam leadershipCollaborationCreative eye

Required

8–10 years of experience in social media marketing, content strategy, or creator management — ideally across beauty, fashion, or lifestyle

Proven expertise in Meta and Pinterest ecosystems, including algorithmic understanding, ad/organic synergy, and shopping integration

Demonstrated ability to develop and execute cross-platform content and community strategies

Strong creative eye with the ability to translate data into storytelling opportunities

Experience managing creators, content teams, and budgets

Collaborative, entrepreneurial mindset with passion for social innovation and consumer connection

Benefits

Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1

Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement