Intuit · 1 day ago
Director, Web Marketing
Mountain View, CA
Full-time
Onsite
Senior Level, Lead/Staff
$232K/yr - $314K/yr
10+ years expIntuit is looking for an experienced and strategic Director of Web Marketing to join their team. The role involves driving the growth of digital journeys across QuickBooks, Mailchimp, and Intuit Enterprise Suite websites, focusing on customer acquisition and conversion growth targets.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Strategic Web Leadership: Own the multi-site web strategy and quarterly roadmap for QuickBooks.com, Mailchimp.com, and Intuit Enterprise Suite, ensuring alignment with business objectives
Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness
SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with channel leads on technical health, information architecture, link strategy, and page quality
Data-Driven Experience Improvement: Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase direct purchases and effective lead generation
Operational Efficiency: Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team
Cross-Functional Collaboration: Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Analytics, Marketing Ops, and Product Marketing
Requirement Prioritization: Evaluate and effectively prioritize web requirements from cross-functional GBSG teams to achieve business outcomes
Budget and Vendor Management: Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed
Qualification
Required
10+ years in web/digital growth for B2C, B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams in strategy, execution, experimentation, and analytics
Demonstrated ownership of large-scale web properties with measurable pipeline/revenue generation
Hands-on experience with enterprise CMS (headless or traditional), testing platforms (e.g., Optimizely/VWO/Target), analytics (GA4/Adobe + tag management), and SEO tools (Search Console, crawl, and rank tools)
Comfortable partnering with engineering on performance, releases, and technical SEO, with fluency in modern front-end practices and design systems
Strong ability to prioritize and make trade-off decisions between multiple projects and competing organizational priorities
Ability to communicate strategy, business cases, and roadmaps to influence and advocate within a complex, matrixed organization, and to analyze data and translate web findings clearly for both technical and non-technical audiences
Demonstrated success managing and mentoring high-performing teams across multiple offices and time zones, and building highly collaborative and productive relationships with cross-functional leaders
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
Small Business Trends
2026-01-03
2026-01-02
2025-12-25
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